Personal Brand Social Media Manager – Full TimePersonal Brand Social Media Manager – Full TimeLocation: Melbourne preferred / Hybrid or RemoteEmployment: Full TimeIndustry: Social Media / Content / Personal BrandingAbout the RoleI'm looking for a highly switched-on Social Media Manager to take ownership of my personal social media channels and help build and grow my personal brand.I run multiple businesses and am going all-in on documenting the journey and building my presence online.You'll work alongside a dedicated videographer and remote editing team.
Your job is to take the finished content and make sure it gets seen.We're aiming to publish high-volume content every day across multiple platforms, so I need someone who lives and breathes social media, understands what gets attention and can take ownership without needing to be micromanaged.Melbourne-based applicants are preferred, as I'd like someone who is available to catch up in person for meetings, content planning and strategy sessions when required.
However, I'm open to the right person working remotely if they're a excellent fit for the role.What You'll Be DoingManage my personal social media accounts across Instagram, TikTok, Facebook, YouTube, X and LinkedInSchedule and publish approximately 6 pieces of content per day across our platformsWrite captions, titles, descriptions and hooks suited to each platformReply to comments and messages in my tone of voiceActively engage with other creators, businesses and relevant accounts to increase reach and build relationshipsManage the overall content calendar and posting scheduleMonitor trends, viral formats and content opportunitiesIdentify trending sounds,



topics and conversations we should be jumping onReview analytics and identify what's working and what's notProvide feedback and direction to our editors based on content performanceHelp identify additional clips and content opportunities from our raw footageRepurpose content appropriately across different platformsAssist with Stories and more spontaneous day-to-day contentIdentify potential collaborations, podcasts, creators and other opportunities to grow the brandProvide a simple weekly performance report covering growth, reach, views and our best-performing contentWho I'm Looking ForYou don't need 10 years of corporate marketing experience.I'm much more interested in finding someone who is hungry, creative, organised and genuinely understands social media.You should:Be extremely familiar with Instagram, TikTok, YouTube and other major social platformsUnderstand what makes short-form content performFollow current social trends and internet cultureHave excellent written communicationBe comfortable communicating and engaging as another person's personal brandBe highly organised and able to manage a large volume of contentUnderstand analytics, retention, engagement and content performanceHave initiative and bring ideas to the tableBe comfortable giving honest feedback when content isn't workingBe reliable and able to work independentlyBe interested in business,



entrepreneurship and personal-brand contentPreferably be based in Melbourne and available for occasional in-person meetingsExperience managing a personal brand, creator, influencer, entrepreneur or high-volume social account would be highly regarded.The ContentThe content will document the reality of building and running businesses — including the wins, problems, behind-the-scenes moments, travel, meetings, events, lifestyle and everything that happens along the way.The goal isn't to create polished corporate content.We want entertaining, authentic content that people actually want to watch.You'll have access to a large amount of professionally filmed content and an editing team producing content consistently.Your responsibility is to help turn that content into attention, engagement and audience growth.The OpportunityThis isn't a role where you'll be given three posts to schedule each week.We're building a serious personal media operation and intend to publish at scale.You'll have significant ownership over the social channels and, as the personal brand grows, there will be an opportunity for the role to grow with it.If you're someone who spends half your life on social media anyway, understands why some creators explode while others don't, and wants the opportunity to help build a personal brand from the ground up, I'd love to hear from you.To apply, please send through your resume along with examples of social media accounts you've managed, content you've worked on, or anything else that demonstrates you understand social media and content.Be careful - Don't provide your bank or credit card details when applying for jobs.
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📌 Personal Brand Growth Social Media Lead (Melbourne)
🏢 seek.com.au
📍 Melbourne