Conversion Kings is a leading conversion rate optimisation (CRO) agency specialising in helping e-commerce and lead generation businesses turn more of their existing traffic into revenue and growth.For 12 years, we've been building and refining the frameworks, processes and expertise required to run effective experimentation programs - combining Strategy, Data, Research, Design and Development to uncover opportunities, test ideas and create measurable improvements in website performance.We don't believe in guesswork.
We use evidence, research and experimentation to understand what is holding a website back, identify where the biggest opportunities lie, and systematically test ways to improve performance.About the roleDue to continued growth, we're looking for a commercially minded Experimentation Specialist to join our team.This is a full-time hybrid role, ideally based in Brisbane, focused on helping clients build and execute structured experimentation programs that deliver measurable commercial outcomes.Key responsibilitiesResearch & Opportunity IdentificationFacilitate client Discovery Sessions to understand their business, customers, commercial goals and growth challengesReview quantitative and qualitative research to identify conversion barriers and growth opportunitiesInterpret research findings and tactic reports from subject matter experts and connect them back to client objectivesIdentify opportunities where experimentation can generate meaningful business impactExperimentation StrategyTurn research and data into explicit, evidence-based experimentation hypothesesDevelop prioritised testing roadmaps based on potential impact,



confidence and effortBuild quarterly experimentation strategies aligned to client commercial goalsChallenge assumptions and identify opportunities to test rather than rely on opinion or best practiceDevelop experiment concepts, test charters and low-fidelity test designsClearly define hypotheses, primary metrics, success criteria and expected outcomesCollaborate with Design and Development teams to ensure experiments are accurately translated and launchedCoordinate experiment delivery across internal teams and client stakeholdersMonitor experiments and identify issues or opportunities throughout the testing processAnalyse results and translate findings into clear, actionable recommendationsFeed experiment learnings back into the optimisation roadmap and future testing strategyClient & Project ManagementManage experimentation projects from planning through to delivery, ensuring timelines and budgets are maintainedFacilitate weekly client meetings, monthly performance reviews and strategic workshopsCommunicate complex research, experimentation and performance insights in a clear and commercially relevant wayBuild trusted relationships with client stakeholders and become a strategic partner in their experimentation programCommercial GrowthIdentify opportunities to expand experimentation programs based on client needs and performance opportunitiesContribute to upsell opportunities and new business pitchesHelp clients understand the commercial value of building a structured experimentation cultureWhat we're looking forWe're looking for someone who combines analytical thinking, commercial judgement and curiosity.
You'll ideally have:Proven experience in Conversion Rate Optimisation, experimentation, digital optimisation or value/performance improvement across e-commerce and/or lead generation businessesA strong understanding of experimentation principles, including hypothesis development, test design, measurement and interpretationThe ability to connect quantitative and qualitative insights to commercial opportunitiesStrong analytical and problem-solving skills, with the ability to turn data into clear recommendationsA solid understanding of digital marketing, with additional expertise in areas such as Analytics, UX, Web Development, SEO, PPC, Social Media or related disciplines highly regardedExperience working with qualitative and quantitative research methodsStrong project management skills and the ability to manage multiple prioritiesExcellent communication skills and confidence working directly with clients and stakeholdersA collaborative mindset and the ability to work effectively across Strategy, Data, Research, Design and DevelopmentAs well as the exciting projects and industry-leading clients you will be working with, here are a few of our benefits & perks:Monthly Paid Rostered Day Off (RDO) excl.
Easter, Dec & JanBirthday day offEmployee of the month award / bonusHybrid Work: 3 days in the office / 2 days remoteDedicated assistant support to help manage administration tasksFree coffee, breakfast & snacksComprehensive training playbooks with structured processes and templates
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📌 Experimentation Specialist (Brisbane)
🏢 Conversion Kings
📍 Brisbane