Marketing Manager, Domestic & Product | Major Australian University | Greater Western Sydney | Hybrid$140K - $150K + 17% Super + Leave LoadingLead the marketing strategy for a university that is growing faster than almost any other in the country.This is the senior domestic marketing seat in a recently redesigned marketing function.
You set the strategy for attracting domestic students across three faculties, lead the team of Business Partners who put it into action, and report to the Director of Marketing.Why This JobTop of the function: you own domestic strategy across the whole University and have a direct line to the DirectorA big commercial brief.
This is audience acquisition and conversion at scale, with clear enrolment goals to measure againstOpen to marketers from outside education, so B2C and consumer backgrounds are very welcomeA brand current structure with specialist teams for paid media, content, creative, events, website and personalisation, so you spend your time on strategy and leadershipHybrid working with real flexibility,



and a 35-hour week with flex leave accruingWhat You'll Be DoingSetting the annual domestic recruitment strategy and joining up the faculty plans into one go-to-market approachLeading and coaching three Business Partners and a Marketing OfficerProviding oversight of domestic campaigns and briefing paid media, content, creative and digital teamsAdvising the Director of Marketing on domestic recruitment and priority initiativesUsing market research, performance data and competitive analysis to drive continuous improvement and allocate budgetAbout YouA senior marketer with a record of building and delivering acquisition strategiesExperience leading or overseeing marketers in a generalist functionStrong strategic and analytical thinkingConfident with senior stakeholders, including representing marketing in leadership meetings and with external partnersExcellent communication, negotiation and relationship skillsEducation experience is welcome but not requiredThe PackageBase salary of $140k to $150kHybrid, with flexibility on how the week is structured
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📌 Marketing Manager, Domestic (Sydney)
🏢 Wow Recruitment
📍 Sydney