Develop and execute the founder's personal brand strategyDefine clear positioning, messaging, voice and content pillarsBuild a LinkedIn strategy designed to grow the right professional networkTurn the founder's experience, opinions and expertise into compelling contentIdentify thought-leadership opportunities and relevant industry conversationsDevelop strategies for meaningful engagement with founders, executives, brokers, finance professionals and potential partnersUnderstand audience psychology and create content that builds trust, authority and recallWork with our content and creative teams to translate strategy into posts, videos, carousels and other formatsTrack what's working and continuously refine the strategyJob SpecificationWe're looking for someone who understandsRequirementsProven experience in personal branding, brand strategy,



or LinkedIn strategyStrong understanding of marketing psychology and audience behaviourAbility to develop clear personal positioning, messaging, and brand voiceStrong knowledge of LinkedIn growth and skilled networking strategiesAbility to transform a founder's experience, expertise, and opinions into thought leadershipExcellent storytelling and content strategy skillsUnderstanding of B2B marketing and executive/founder audiencesAbility to identify industry conversations, networking opportunities, and relevant connectionsStrategic mindset with the ability to look beyond followers, likes, and vanity metricsAbility to analyse performance and continuously refine the personal brand strategyStrong communication and collaboration skillsExperience working with founders, executives, or senior professionals preferred
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📌 Personal Branding Specialist (New South Wales)
🏢 Outsourcing Mate
📍 New South Wales