$85,000 - $85,000 a year4d ago , from Peter MaCallum Cancer Cente - Peter MacDigital Coordinator – FoundationOngoing, Full Time Role – 80 hours per fortnight with a monthly ADOParkville location, with multiple public transport options availableUp to $85,000 p.a (prorated for part time) + salary packaging + super + five weeks annual leaveThe Peter MacCallum Cancer Centre (Peter Mac) is a Victorian public health service and a world‐leading comprehensive cancer centre, dedicated to excellence across all spheres of clinical care, research and education.
We are home to the largest cancer research enterprise in Australia and provide treatment to around 40,000 people with cancer each year.
Welcoming staff from diverse backgrounds and experiences is integral to fostering innovation and compassion, and delivering the best possible cancer care for our patients.About the TeamThe Foundation team plays a critical role in supporting Peter Mac's world‐leading cancer research, treatment and care through philanthropy and community support.
The Digital Fundraising team develops innovative digital campaigns that engage supporters, grow donor acquisition, and strengthen long‐term relationships with donors to help achieve ambitious fundraising outcomes.About the RoleReporting to the Digital Manager, you'll play a key role in delivering digital fundraising campaigns that acquire new supporters, deepen engagement and increase donor retention across a range of channels.
You'll work across all digital channels, including advertising, email, automation, website content, landing pages and social media to help achieve ambitious fundraising outcomes.This is an exciting opportunity for a digital marketer or fundraiser who enjoys combining creativity, technology and data to deliver meaningful results.What You'll Be DoingPlanning, building and optimising digital fundraising campaignsManaging paid digital advertising across platforms including MetaDeveloping engaging email, website, landing page and social media contentMonitoring campaign performance and providing recommendations to improve resultsConducting testing and optimisation activities to increase engagement and donationsCollaborating with fundraising, communications, data and supporter engagement teamsSupporting Foundation-wide digital initiatives and innovation projects, including the use of AI and emerging technologies to improve efficiency and performance.About YouYou are a proactive, results-driven digital professional with a passion for creating exceptional online experiences.
You enjoy working collaboratively, using data to inform decisions, and leveraging digital channels to drive engagement and fundraising outcomes.Our benefitsWe offer a range of benefits which support our people both personally and professionally, including:Generous salary packaging to increase your take‐home payDiscounted health insurance and eye careA comprehensive health and wellbeing programPublic transport options at our doorstep and end of trip facilities for cyclistsOnsite eateries and coffee shops and inviting rooftop garden spacesPathways for professional development and new career opportunitiesFive weeks annual leave, 17.5% leave loading, monthly ADOs and purchased leave optionsFlexible, hybrid working arrangementsInclusion and belongingPeter Mac celebrates, values and supports a diverse and inclusive environment which reflects our vibrant community.
We encourage applications from anyone identifying as Aboriginal and/or Torres Strait Islander.
We also welcome anyone who identifies as LGBTQIA+, linguistically, culturally and/or gender diverse, people with disability, and people of any age to apply for our roles.Join us!




All appointments are made subject to a satisfactory police check, and may require a valid Working with Children Check.
Many staff are required to be vaccinated against, or demonstrate immunity to, influenza, and a range of other diseases.
Should you need assistance or require any adjustments or accommodations to fully participate in the application or interview process, you are welcome to reach out to the contact person listed.For further information about this opportunity, you can contact the Hiring Manager for a confidential discussion.Hiring ManagerJoe ****** SummaryThe Digital Coordinator will assist the Foundation in acquiring one-off and monthly donors, and maximising retention rates and income from existing donors, through digital activities such as social media engagement and advertising, email, SEO and SEM.The Digital Coordinator will play a key role in delivering the Foundation's Digital Direct Marketing strategy by inspiring donors to give to vital cancer research via online channels of communication.The role is responsible for coordinating all digital activities required to maximise fundraising results within the individual giving portfolio, such as planning, implementing and optimising:automated communicationsweb contentThe role encompasses campaign planning, content development (text, images, video), technical implementation, monitoring and reporting.This role also plays a role in delivering the Foundation's social media strategies, including social media monitoring requirements.Health and Allied Services, Managers and Administrative Workers (Victorian Public Sector) (Single Interest Employers) Enterprise Agreement *********Classification or Salary RangeHS3Immunisation Category CKey RelationshipsInternalIndividual Giving ManagerCommunications ManagerDigital Content and Communications Co-ordinatorPhilanthropy and Fundraising DirectorSupporter Events and Community Fundraising teamDatabase and Analytics teamSupporter Engagement teamExecutive DirectorFoundation staffExternalGeneral PublicDonorsExternal service providersSkillsA minimum of two years in a digital fundraising role, or in a direct marketing role with a digital componentStrong understanding of digital fundraising principles and online user experienceStrong data, analytical and reporting skillsDigital marketing skills, including writing and uploading email and web copyExperience using marketing automation platforms and integrating multiple online platformsExperience in building, monitoring and optimising Facebook and other digital advertising campaigns, including purchasing media and tracking the sales funnel within these channelsKnowledge of SEO and SEMDemonstrated ability to meet acquisition and retention KPIsRelevant tertiary qualificationsAn interest in cancer researchKey AccountabilitiesAcquire, retain, upgrade and reactivate cash and monthly donors in line with the Foundation's strategic objectives and operational KPIsDigital acquisition campaign plans are developed and approved in line with operational plans and budgetsDigital retention and upgrade journey plans are developed and approved in line with operational plans and budgetsDigital personas and segments are developed to inform online acquisition and upgrade plansTesting of cross-program (and cross-platform)



lead and conversion opportunitiesAcquisition, retention, upgrade and reactivation KPIs achievedIn line with agreed messaging and approvals processes, develop digital content to achieve and support the annual KPIs of the Individual Giving operational plans.Appropriate copy, images and video are delivered to support the objectives of the Individual Giving program, including support for offline appealsAgreed messaging is included in all relevant deliverablesApprovals processes are followed for all deliverablesMessaging is compliant with Peter Mac policy and proceduresMessaging does not bring Peter Mac's reputation into disreputeIn line with agreed policies and procedures, build, upload and maintain digital content to maximise the operational objectives of the Individual Giving program.Timely and high quality website pages are created, appropriately tested and approvedTimely and high quality emails are built, appropriately tested and approvedTimely and high quality automated journeys are created, appropriately tested and approvedTimely and high quality social media content is uploaded, appropriately tested and approvedOther digital content is uploaded as per briefs.Third party providers are engaged and managed to ensure content requirements are met.Digital content is compliant with Peter Mac policy and procedures and fundraising legislation and code of conductIn line with agreed policies and procedures, monitor and report on digital performance for the Individual Giving program.Webpage analytics are monitored on a weekly basis and reported to manager with insights and recommendationsSocial media community responses to program content (paid and unpaid) is monitored as per Social Media Community Management GuidelinesDigital advertising campaign performance is monitored appropriately and reported to manager with recommendationsEmail performance is monitored appropriately and reported to manager with recommendationsCarry out regular tests within digital channels to increase online engagement and income, and share these results across all programsProgram KPIs reported in a timely and accurate mannerExpenditure effectively managedEnsure risk to Peter Mac, fundraising participants and the general community is appropriately addressed in planning all fundraising activitiesKey Accountabilities (Contd..)Contribute to Foundation-wide digital objectivesActively participate in relevant digital meetingsContribute to Foundation-wide digital projects as required, such as Gifts in Wills, online events, and other developmentsProactively share knowledge and collaborate with other digital staffWork collaboratively with other members of the fundraising team to maximise revenues across income streams.Receives positive feedback from colleaguesActively participates in all relevant department activitiesSupports the Foundation team in servicing donor requirements when requiredOther duties as requiredDemonstrates willingness to carry out other duties to maintain an efficient and professionally run FoundationSupports the fundraising staff during donor functions/events if/when requiredPeter Mac is a child protected organisation and has a commitment to child safety and wellbeing.WHY WORK FOR PETER MACPeter Mac offer a range of benefits which support our people both personally and professionally.Our staff benefits include award winning facilities, professional development and events, a health and wellbeing program, flexible work practices and policies and financial benefits such as salary packaging.We encourage applications from Aboriginal and Torres Strait Islander people, all members of the LGBTQI community and people with a disability.
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📌 Digital Individual Giving Coordinator (Melbourne)
🏢 Peter MacCallum Cancer Centre
📍 Melbourne