Join the team shaping the future of Australia’s game.

This is your chance to do work that has real impact, in an organisation that moves rapid, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.

The opportunity

We’re hiring and I’m really excited to be building out our Game Development Platforms team.

We’re looking for Platform Owners to help shape and lead the platforms that underpin community football across Australia.

Based at AFL House in Melbourne and reporting to the Game Development Platforms & Customer Manager, you will have end-to-end accountability for designated platforms, including their direction, priorities, performance, governance and continuous improvement.

We’re particularly interested in people with experience or specialisation across community sport, web and app, PlayHQ, OfficialsHQ and Salesforce, who can connect stakeholder needs with platform strategy and delivery.

It’s a great opportunity to have real ownership, work closely with our football community and help shape how our platforms evolve into the future.

What You’ll Own

You will guide the performance and evolution of designated Game Development platforms, turning customer insights and business needs into clear priorities and practical improvements.

You’ll Add Value Through

- Owning platform performance, functionality, customer experience, adoption and continuous improvement




- Developing and prioritising platform roadmaps and backlogs, with clear recommendations on enhancements, operational improvements and technical work
- Establishing effective platform governance across decision‑making, access controls, risk management, releases, documentation and issue escalation
- Managing relationships with platform providers and holding them accountable for agreed service, quality and delivery outcomes
- Translating business needs, customer insights and operational issues into clear platform requirements and deliverables
- Leading problem definition and the AFL’s contribution to discovery, implementation and adoption
- Gathering and applying customer feedback, usage data, service trends and identified pain points to platform decisions
- Monitoring and reporting on platform performance, reliability, adoption, customer experience, risks and delivery progress
- Partnering with subject‑matter experts to support privacy, security, data governance, child safety and operational requirements
- Building sustainable support, training and knowledge management practices that strengthen user capability
- Using technology and AI to improve how work is delivered and support more efficient,



effective and innovative outcomes
- Contributing to key projects and the success of the broader team

What You’ll Bring

- Demonstrated experience owning or managing a digital platform or product across its lifecycle
- Strong product ownership capability, including setting direction, developing roadmaps, solving problems and prioritising backlogs
- The ability to use evidence, customer insights, platform data and operational trends to guide recommendations and priorities
- Experience delivering complex platform enhancements or digital change involving multiple stakeholders, providers, dependencies and risks
- Strong vendor and relationship management capability, including setting expectations, monitoring performance and addressing delivery issues
- Sound understanding of platform governance, user experience, testing, risk management and continuous improvement
- Highly developed communication, facilitation, change management and influencing skills
- The judgement and confidence to establish accountability, lead outcomes and improve platform adoption
- A collaborative approach and commitment to delivering fair, practical and customer‑focused outcomes
- Experience with PlayHQ, OfficialsHQ or Salesforce platforms is desirable

Why you’ll love being on our team

At the AFL, you will be part of a values‑led team that aims high, backs each other and brings energy, care and integrity to work that matters.

This is a place where people play to win, play

📌 Platforms Owner (Melbourne)
🏢 AFL - Australian Football League
📍 Melbourne