Business Development Representative (Outbound Calling), Part-Time

Help Australian businesses grow, one real conversation at a time.

Growth Potential partners with ambitious business owners to help them build businesses capable of substantial and sustainable growth.

We're looking for an experienced, warm and commercially minded person to join our outbound team and start quality conversations with business owners and senior decision-makers.

This is not a script-reading role. We want someone who talks with people, not at them. Someone who listens, asks positive questions and can hold a natural business conversation with whoever picks up the phone, at any level of an organisation, from reception through to the owner, and leave them feeling the call was worth their time.

Initially this is a part-time position (approximately 2 to 3 days per week), with the expectation that it will grow into a full-time role as activity and client demand grow.

The Opportunity

Your role is to create quality business conversations that lead to meetings.

Sometimes you'll introduce business owners to Growth Potential and arrange meetings for our advisory team. More often you'll work as part of our clients' teams, speaking with their prospective customers and arranging meetings for the business owner or a senior leader in that business.

No two campaigns are the same. You'll learn different industries quickly, understand what each client does well and find the people who need it.

This is a phone-first role. You'll use email, LinkedIn and spreadsheets every day, and we do a lot of direct mail, so many of your calls follow up something the prospect has already received. The phone is where the work happens.

What We've Learned About Who Does Well Here

We've been running this outbound function for a few months and reviewing the calls closely. The conversations that turn into meetings have a few things in common:

- They reach the right person.



A surprising number of calls start with someone who has moved on or doesn't make the decision. The best callers find out early and politely work their way to the person who does.

- They treat receptionists and gatekeepers as people who can help. A friendly, specific request gets a name, a direct number and a postal address far more often than a vague one.

- They ask one more question after a "no". Not an argument, just genuine curiosity about what would need to change. Then they accept the answer gracefully.

- They hold the next step. "I'll call you" is not a next step. A day and a time, agreed on the call, is.

- They sound like themselves. We give you a tested structure and the research on each person. You bring a genuine, human conversation that follows the structure, goes with the flow and still reaches the outcome.

- They keep the gaps short. Quality conversations are what move the numbers. The time that matters isn't the length of each call, it's the time between calls, and we set things up so you can go straight from one call to the next.

What Success Looks Like

This is a highly active outbound role. Expect to spend most of your working day (around 80%) on the phone: calling prospects, following up, qualifying opportunities and arranging meetings.

You'll start each day with a prepared call list in a spreadsheet, with background on each person: who they are, what their business does and why we're calling. AI-assisted systems manage the flow of information through our outbound process behind the scenes, so your time goes into conversations rather than admin. Your job is to pick up the phone, get going and keep going.

The remaining time is spent:

- Recording an outcome and a short note on every conversation in your call sheet.

- Coordinating follow-up across phone, email, LinkedIn and post.

- Reviewing calls with the team and testing what works.

- Attending campaign planning sessions.

If you enjoy speaking with people, take satisfaction from turning a cold call into a warm conversation, and like seeing your effort show up as meetings in the diary, you'll love this role.

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📌 Business Development Representative (Sydney)
🏢 Growth Potential
📍 Sydney