Senior Manager, Marketing Automation - Australia, New Zealand & Pacific Islands

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Role Summary:

Visa Marketing Services is a revenue-generating business function that develops and implements end-to-end Marketing solutions for Visa's clients.

We are looking for a Senior Manager, Marketing Automation to drive the roll-out of our new Marketing Automation and Personalization platform – Visa Marketing 360 (VM360) – in the Australia, New Zealand and Pacific Islands markets, from market entry through profitable scale. This is a newly created role and you will be the market-level domain expert and trusted advisor for our current Campaign CDP solution for internal teams and Visa clients in Australia, New Zealand and the Pacific Islands.

As the owner of VM360 for the Australia, New Zealand and Pacific Island (AUNZPI) markets, you will work in close partnership with two key stakeholders: the Marketing Services Lead, AUNZPI and the VM360 Asia Pacific (AP) Lead, who drives the regional framework, standards and playbooks from the Singapore Hub. Your focus is to localize, execute and scale VM360 in Australia,



New Zealand and the Pacific Islands within the regional AP framework provided.

A second key priority will be driving client growth through lifecycle marketing advisory. You will work with financial institutions to assess and benchmark existing customer journeys, identify portfolio growth opportunities and design data-driven lifecycle communication strategies that improve card activation, engagement, usage, retention and long-term customer value.

As VM360 gains traction in the market, you will also support commercial opportunities, build a strong pipeline and help grow the business sustainably across Australia, New Zealand and the Pacific Islands.

What a Senior Manager, Marketing Automation Specialist does at Visa:

You will be the subject matter expert for the AUNZPI cluster on VM360:

- Mastering the platform: develop deep expertise in how our marketing automation platform works including customer journey orchestration, CDPs, segmentation, event-based triggers, campaign automation, omnichannel messaging, mobile engagement, analytics, and data activation pipelines.
- Championing the platform in AUNZPI: serve as the primary point of contact for platform operations, troubleshooting and escalation in the Australia, Recent Zealand and the Pacific Islands markets,



articulate the platform's value and attributes for different use cases, and lead onboarding and training programs for users and teams across Australia, New Zealand and the Pacific Islands ensuring consistent understanding and adoption of platform capabilities and processes.
- Aligning with the AP framework: work alongside the VM360 AP Lead to ensure the Australia, New Zealand and the Pacific Islands roll‑out is aligned with the regional framework, standards, playbooks and go‑to‑market approach from AP and feed learnings and requirements back into the AP regional practice.
- Speaking the language of compliance and security: work closely with the Australia, Recent Zealand and the Pacific Islands markets team and Legal/Privacy teams to understand local data regulations (with particular depth in the Australian Privacy Act and Australian Privacy Principles, and the New Zealand Privacy Act 2020) and Pacific Islands where relevant and be able to address client concerns around data minimization, PII handling, and security.
- Foundational technical knowledge: While dev/IT will handle integrations, you need to translate technical components (SDKs, APIs, events, data schemas) into business value for non-technical internal teams and clients, to scope realistically and brief delivery teams clearly.

To launch this to market in Australia, New Zealand and the Pacific Islands, you will:

- Localize the offering: adapt the regional go‑to‑market positioning for Visa issuers and merchants in Australia, New Zealand and the Pacific Islands, in line with the framework set by the VM360 AP Lead.
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📌 Senior Manager, Marketing Automation (Sydney)
🏢 Visa
📍 Sydney