Marketing Manager Engagement and Retention

The Engagement and Retention (E&R;) team is responsible for driving the subscriber engagement and retention strategy across subscription mastheads at News Corp Australia to achieve volume and revenue growth aspirations for our subscriptions business.

We are looking for a seasoned Marketing Manager for a 12-month contract to help drive our subscription retention goals. This role combines strategic insight with execution, focusing on building long-term habits among subscribers to reduce churn and increase customer lifetime value.

This role is a 12-month contract and can be based at either our Surry Hills office in NSW, our Southbank office in VIC, or our Bowen Hills office in QLD.

Responsibilities:

- Own the lifecycle roadmap: Translate subscription and customer priorities into practical engagement and retention plans across the subscriber lifecycle with a focus on onboarding, in life habit building programs and ongoing strategic engagement and at-risk intervention.
- Build and deliver campaigns: Develop targeted, personalised subscriber communications across relevant channels that engage our subscriber base and reduce the likelihood of churn. Be comfortable moving between planning and hands‑on delivery: shaping briefs and audience strategy, coordinating builds and learning from results.
- Drive retention through customer understanding: use behavioural, attitudinal, and performance insights to identify friction, engagement gaps, and churn risk, then turn those signals into subscriber retention initiatives.
- Track and optimise performance: rigorously track campaign success metrics against target goals, leveraging iterative testing and analytics to refine retention strategies and unlock high‑impact growth opportunities.
- Partner cross‑functionally across the business: work closely with our consumer marketing, editorial, product, data, insights, experimentation, technology and marketing operations teams to identify opportunities and deliver best‑in‑class programs and experiences for our subscribers.




- Champion digital product and launches: execute targeted go‑to‑market initiatives that boost digital product adoption and maximise long‑term subscriber retention metrics.
- Drive experimentation & optimisation: Embed a structured test and learn approach into daily operations. Build robust experimentation roadmaps, establish hypotheses, execute A/B tests across messaging, timing, creative, and user journeys, and leverage data insights to continually refine campaign outcomes.
- Drive continuous improvement for our programs: Stay informed about industry retention best practices to inform consumer‑first campaigns, surface emerging growth opportunities, and share key performance learnings across subscriber touchpoints.
- Build team capability and consistent delivery: Coach and develop lifecycle marketing specialists while fostering an operational culture centred on structured test‑and‑learn approaches and continuous program optimisation.
- Report performance and communicate impact: Deliver strategic updates to executive stakeholders detailing initiative outcomes, translating raw metrics into actionable data‑driven recommendations.

Who are you?

- Demonstrated marketing background: Possess 4+ years of skilled experience across marketing functions, excluding internships.
- Lifecycle & CRM expertise preferred: Background in retention strategies and 1:1 customer engagement execution within a complex, consumer‑led enterprise preferred.
- Deep understanding of lifecycle marketing: Deep familiarity with audience segmentation, journey mapping, personalisation tactics, and owned‑channel growth levers and performance.
- Data‑driven strategy execution: Proven ability to translate analytical insights into strategic initiatives that optimise and improve campaign performance.
- Leadership & delivery skills: Adept at project delivery, mentoring junior team members, and coordinating with cross‑functional teams to continuously iterate on key programs.
- Stakeholder alignment: Exceptional relationship‑building capabilities with a knack for constructively evaluating and refining strategic plans.

📌 Marketing Manager Engagement and Retention (Sydney)
🏢 News
📍 Sydney