Assistant Manager – Wine & Spirits Auctions

Join an established wine and spirits business and play a key role in delivering successful auctions, building industry relationships and driving commercial growth.

United Cellars is an established wine retailer and wholesaler operating across Australia and New Zealand, specialising in premium wines and spirits from leading local and international producers.

With a strong focus on quality, customer relationships and exceptional products, we continue to develop our auction, wholesale and retail channels.

United Cellars | North Sydney, NSW, Australia

About United Cellars

United Cellars is an established wine retailer and wholesaler operating across Australia and New Zealand, specialising in premium wines and spirits from leading local and international producers.

With a strong focus on quality, customer relationships and exceptional products, we continue to develop our auction, wholesale and retail channels.

About the Role

We are seeking a commercially minded and highly organised Assistant Manager – Wine & Spirits Auctions to join our team, based at our North Sydney office.

This is a varied, hands‑on role combining wine and spirits auction coordination, account management, inventory administration and business development.

Working closely with our Buying, Sales, Marketing and Operations teams, you will help manage the end‑to‑end delivery of our auctions, develop relationships with consignors, collectors, suppliers and trade customers, and identify opportunities to grow auction participation and revenue.

The ideal candidate will bring robust organisational and relationship management skills, commercial awareness and a genuine interest in the premium wine and spirits industry.

Key Responsibilities

Auction Management & Coordination

- Support the planning,



administration and execution of online and live wine and spirits auctions.

- Coordinate auction catalogues, product listings, descriptions and photography.

- Liaise with consignors regarding wine and spirits submissions, valuations and auction requirements.

- Manage auction schedules, deadlines and key deliverables.

- Monitor auction performance, bidder activity and sales results.

- Coordinate post‑auction invoicing, customer enquiries and order fulfilment.

Relationship Management & Business Development

- Build and maintain strong relationships with consignors, collectors, trade customers and suppliers.

- Identify opportunities to secure new wine and spirits consignments and grow auction participation.

- Support the development of wholesale and trade accounts.

- Develop an understanding of customer preferences, market demand and emerging opportunities within the premium wine and spirits sectors.

- Deliver responsive, professional customer service and ongoing account support.

Inventory & Commercial Support

- Coordinate auction inventory and stock movements with Buying and Warehouse teams.

- Maintain accurate product information, stock allocations and system records.

- Assist with auction pricing, sales reporting and margin analysis.

- Identify opportunities to improve auction performance, profitability and operational efficiency.

- Support supplier promotions, tastings, events and broader commercial initiatives.

About You

To succeed in this role, you will ideally have:

- 3–5+ years' experience in account management, sales, auction administration or a related commercial role.

- Strong organisational skills, attention to detail and the ability to manage competing deadlines.

- Excellent communication and relationship-building skills.

- Commercial awareness and a proactive approach to identifying business opportunities.

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📌 Assistant Manager – Wine (North Sydney)
🏢 United Cellars
📍 North Sydney