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Digital Marketing Specialist

6001 Perth Digital Matter

Job Description

The Digital Marketing Specialist supports the execution, optimisation and reporting of Digital Matter's global digital marketing activity. The role reports to the Global Brand Marketing and Communications Manager and supports website updates, campaign setup, landing pages, forms, HubSpot maintenance, workflow support, organic social, digital reporting and campaign administration.

This is a hands‑on delivery role with strong content and creative capability across blogs, email marketing, presentations, case studies, video, social media, graphic design and video editing.

Success in this role is measured through accurate campaign delivery, timely website and content updates, clean data and tracking, useful reporting, strong attention to detail and the ability to support a high‑performing global marketing team.

Accountabilities

Website & Digital Experience

- Website content updates, page builds, landing pages, forms and campaign pages.
- Assist with website QA, link checks, form testing, user journey checks and post‑launch reviews.
- Support multilingual and regional website updates, translations and page changes.
- Maintain basic website hygiene, including broken links, metadata updates, redirects and content accuracy checks.

Digital Campaign Delivery

- Build campaign assets, including landing pages, forms, email assets, tracking links, audience lists and workflows.
- Support campaign setup, testing, launch and optimisation across HubSpot, Apollo, advertising platforms and analytics tools.
- Ensure campaign materials are accurate, approved, correctly tagged and aligned to agreed briefs before launch.
- Maintain campaign documentation, launch checklists, screenshots, performance notes and optimisation actions.





Content Design & Video Support

- Create marketing content across blogs, email marketing, presentations, case studies, video and social media.
- Develop assets using Canva, Adobe Creative Suite, Figma or similar design platforms.
- Edit video content for social media, customer stories and campaign communications.
- Work with Brand and Design to ensure content follows approved brand standards.

Organic Social Media

- organic social media scheduling, publishing and community monitoring across approved Digital Matter channels.
- Adapt approved campaign, product, event and thought leadership content into social media posts.
- Maintain social media content calendars, post copy, creative requirements and publishing records.
- Track organic social performance and provide simple recommendations to improve engagement and consistency.

Paid Media & Audience

- Paid campaign setup across LinkedIn, YouTube, Display, Reddit, Meta and other approved channels.
- Assist with audience preparation, account lists, exclusions, UTM links and campaign QA.
- Monitor campaign pacing, spend, delivery and basic performance indicators, escalating issues to the Global Brand Marketing and Communications Manager.
- Coordinate creative and copy requirements with Brand and Design.

Marketing Operations & HubSpot CRM

- Marketing processes, governance and workflows by maintaining trackers, templates, lists and campaign records.
- Assist with HubSpot maintenance, including forms, lists, workflows, emails, properties, landing pages and campaign setup.
- HubSpot workflow management, including testing, QA, minor updates, documentation and issue escalation.
- Help maintain CRM and marketing platform hygiene, including duplicate checks, field accuracy, lifecycle stages and list management.
- Support lead routing, segmentation, data checks and campaign handover processes with Sales and regional teams.
- Continuous improvement by documenting issues, process gaps, learnings and recommended fixes.

Product Marketing

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📌 Flexible Part-Time Compliance Auditor (Perth)
🏢 Serve Legal
📍 Perth