Our business is a leading Australian distributor of premium Automatic Coffee Machines and associated products, servicing hospitality, corporate, retail, and commercial customers nationwide. With a strong reputation for quality, service excellence, and industry expertise, the business is committed to delivering cutting-edge solutions and exceptional customer experiences.

Position Summary

We are seeking an experienced and commercially driven National Business Development Manager to lead the company's growing Sales Team, manage growth strategy and drive sales performance across Australia.

Reporting directly to the Managing Director, this role is responsible for developing and executing national sales initiatives, identifying and securing new business opportunities, strengthening key customer relationships, and leading a team of Business Development Managers across multiple states.

This is a hands-on leadership role that combines strategic planning, business development, customer engagement, sales management, and team development. The successful candidate will play a critical role in expanding market share, improving sales effectiveness, and delivering sustainable revenue and profit growth.

Key Responsibilities

Business Development & Growth

Develop and implement national and regional business development strategies to achieve revenue and profitability targets.

Identify and secure new opportunities across hospitality, foodservice, corporate, retail, government, and other key market sectors.

Expand and strengthen relationships with café groups, hospitality operators, franchise networks, procurement teams, contractors, distributors, and commercial customers.

Build a robust pipeline of opportunities that support long-term business growth.

Lead, coach, and develop a geographically dispersed team of Business Development Managers.

Establish clear performance goals and accountability measures.

Drive a high-performance sales culture focused on customer acquisition, retention, and profitable growth.

Provide ongoing mentoring, training,



and professional development to maximise team capability.

Customer & Key Account Management

Develop and maintain strategic relationships with key accounts and industry stakeholders.

Serve as the primary point of contact for key customers, build strong relationships with decision-makers and stakeholders.

Develop account plans and growth strategies

Monitor customer performance and service levels

Conduct regular business reviews

Work closely with customers to understand operational requirements and deliver tailored solutions.

Improve project conversion, customer retention, and overall customer satisfaction.

Ensure a consistent and professional customer experience across all regions.

Monitor and report on sales performance, activity levels, margins, and business outcomes.

Improve forecasting accuracy, pipeline management, and opportunity conversion rates.

Drive CRM compliance, reporting standards, and data integrity across the sales team.

Analyse market trends, competitor activity, and customer insights to inform business decisions.

Champion the practical use of AI and emerging technologies to improve sales productivity, customer engagement, and business intelligence.

Identify process improvements that increase efficiency and enhance commercial performance.

Participate in strategic planning initiatives and contribute to the broader business growth agenda.

Key Performance Indicators

Achievement of national sales and gross profit targets.

Growth in new business revenue and market share.

Customer acquisition, retention, and satisfaction outcomes.

Pipeline growth and conversion performance.

Forecast accuracy and CRM compliance.

Team engagement, development, and performance improvement.

Successful implementation of business improvement initiatives and technology solutions.

Proven success in a senior business development, sales leadership, or commercial management role.

Demonstrated ability to lead and develop high-performing sales teams.

Solid experience managing national accounts and commercial customer relationships.

Excellent commercial acumen, including sales strategy, margin management

📌 National Sales and Marketing Manager (Sydney)
🏢 Tiger Coffee
📍 Sydney