Are you an experienced Paid Media Consultant who is looking to quick-track your career progression and take the leap to Senior? Or a Senior Consultant looking to make a change?

Want to join Australia’s largest and fastest-growing independent agency, where your success and achievements will be recognised and rewarded?

This is your chance to be part of an award-winning agency, where everything you do will impact the growth and success of the business, locally and globally. We have global clients, and big ambitions domestically in Australia as well as in the US

Job Description:

1. Strategic Leadership & Commercial Growth

- Own the development and delivery of forward-thinking, multi-channel paid media strategies aligned with client business objectives, commercial performance and OMG best practices.
- Move beyond platform-level metrics to identify opportunities that improve profitability, customer acquisition, retention and long-term business growth.
- Proactively identify opportunities to expand client relationships through additional channels, services and strategic initiatives that deliver measurable value.
- Lead strategic client conversations, confidently translating performance data, market developments and industry trends into actionable recommendations.

2. Data Strength, Measurement & Intelligence

- Champion data quality and measurement best practices, ensuring clients have the foundations required to support effective optimisation and AI-driven advertising.
- Identify opportunities to strengthen first-party data utilisation, conversion tracking, CRM integrations and value-based optimisation.
- Demonstrate strong analytical capability,



using data to challenge assumptions, diagnose performance issues and prioritise opportunities based on commercial impact.
- Develop an understanding of cross-channel measurement, attribution and incrementality to provide clients with a more complete perspective on marketing effectiveness.

3. AI Adoption & Automation

- Actively embrace AI and automation to improve strategic decision-making, productivity and the quality of client deliverables.
- Stay informed of developments in AI-driven advertising across Google, Meta, TikTok and emerging platforms, identifying where these create meaningful opportunities for clients.
- Reduce reliance on manual campaign management where appropriate, shifting focus towards the strategic inputs, data signals and creative direction that influence automated platform performance.
- Contribute to the adoption, testing and development of OMG’s proprietary technology, including Gurulytics, providing feedback and identifying opportunities to improve consultant effectiveness.
- Share practical AI applications, learnings and efficiencies with the wider team, while maintaining appropriate quality assurance and human oversight.

4. Creative Strategy & Performance Innovation





- Provide strategic creative direction informed by audience insights, performance data and platform best practices, particularly across creative-led and increasingly automated campaign formats.
- Collaborate with creative teams to develop structured testing frameworks that identify effective messaging, formats and creative approaches.
- Proactively research emerging advertising opportunities, technologies and channels, translating relevant developments into practical client recommendations.
- Champion a culture of experimentation, ensuring new strategies and initiatives are evaluated against clear performance and commercial objectives.

5. Client Partnership & Industry Leadership

- Act as a trusted strategic advisor to clients, proactively identifying challenges, opportunities and recommendations rather than relying solely on reactive campaign reporting.
- Present clear, commercially relevant insights in client meetings and strategic reviews, demonstrating the value OMG delivers beyond campaign execution.
- Contribute to the continuous improvement of OMG’s paid media service offering, technical best practices and strategic frameworks alongside department leadership.
- Participate in industry events, platform training and professional development opportunities, sharing relevant insights and learnings across the wider business.

Must have:

- Minimum 3-4 years of experience in Google & Meta
- Comfortable with Google Analytics
- Experience managing large budgets and campaigns across multiple digital advertising channels
- Strong written and verbal communications skills
- Excellent research and an

📌 Senior Paid Media Consultant (Australia)
🏢 Online Marketing Gurus
📍 Australia