Petherton Hospitality Pty Ltd – Toowoomba QLD

Marketing Specialist - Full-Time Position

Petherton Hospitality Group is a growing hospitality business with a portfolio of established restaurants and premium dining experiences and events across Toowoomba. With ambitious plans for future expansion, we are entering an exciting phase of growth.

We are seeking an experienced and commercially minded Marketing Specialist to lead the development, implementation and evaluation of marketing strategies across our existing venues, upcoming business ventures and expanding portfolio.

This is an opportunity to play an integral role in shaping the direction of a growing hospitality group. Working closely with ownership and senior management, you will combine strategic thinking, creative direction, market insights and data-driven decision-making to strengthen our brands, attract recent audiences and drive sustainable business growth.

About the Role

As Marketing Specialist, you will be responsible for developing and executing integrated marketing strategies that support the group's commercial objectives, brand positioning and future expansion.

The role spans a diverse portfolio of hospitality businesses. You will take ownership of marketing initiatives from research and strategic planning through to campaign development, implementation, performance analysis and ongoing optimisation.

With significant opportunities for growth, this position requires someone who can identify new market opportunities, develop effective marketing programs and translate business objectives into measurable outcomes.

Key Responsibilities

Marketing Strategy & Business Growth

Develop,



implement and evaluate comprehensive marketing strategies aligned with the group's business objectives, growth plans and commercial priorities.

Advise ownership and senior management on marketing opportunities, brand positioning, customer acquisition, promotional strategies and business development initiatives.

Develop marketing objectives, policies and programs to strengthen market presence, increase brand awareness and support revenue growth.

Plan and coordinate marketing strategies for new hospitality ventures, including the launch and ongoing promotion of four planned deli locations.

Identify opportunities for market expansion, customer engagement, strategic partnerships and new revenue streams.

Provide strategic recommendations regarding service offerings, pricing considerations, promotional activities and distribution channels.

Undertake and coordinate market research to assess consumer preferences, dining trends, customer behaviour and emerging hospitality opportunities.

Analyse market characteristics, competitor activity and potential demand to inform marketing strategies and future business decisions.

Identify target audiences and develop customer segmentation strategies for the group's restaurants, deli concepts and events.

Collect, analyse and interpret marketing performance data,



customer insights and market trends to identify opportunities for improvement and growth.

Prepare marketing reports, performance evaluations and strategic recommendations for senior management.

Brand Development & Creative Direction

Develop and maintain distinctive brand positioning and consistent marketing communications across the group's hospitality portfolio.

Lead the strategic direction of marketing campaigns, visual communications, storytelling and promotional initiatives.

Oversee the production of marketing collateral, including photography, videography, graphic design, advertising materials, menus, digital content and branded communications.

Develop marketing strategies for new venue openings, seasonal campaigns, product launches and customer engagement initiatives.

Collaborate with internal teams, creative suppliers and external partners to ensure marketing activities reflect the group's premium positioning and commercial objectives.

Digital Marketing & Advertising

Plan, implement and optimise integrated marketing campaigns across social media, search engines, websites, email, digital advertising and traditional media.

Develop paid advertising strategies focused on brand awareness, customer acquisition, venue visitation, event enquiries and measurable return on investment.

Oversee social media and content strategies across the group's hospitality brands.

Evaluate website performance, digital customer journeys and online engagement, recommending improvements to search visibility, conversion and customer experience.

Develop targeted marketing initiatives using customer insights, audience segmentation an

📌 Marketing Specialist (Australia)
🏢 Petherton Hospitality
📍 Australia