Marketing and Communication Lead, Australia

Sydney, ZOE

Job Title: Marketing and Communications Lead

Location: Sydney

Position Type: Permanent, full-time

About ZOE: ZOE is a global plant‑based nutrition company that is the world’s leading gut‑health science platform. It is best known for its science‑backed app, its top‑rated nutrition podcast and its breakthrough clinical research in The Lancet and Nature. ZOE is expanding into Australia and seeks a senior, hands‑on operator to turn momentum into a market‑leading presence and sustainable revenue growth.

Why this role matters

ZOE is expanding beyond the UK and US, and Australia is a priority market. We need a senior, hands‑on operator on the ground to turn that momentum into a live, market‑leading presence and sustainable revenue growth. This is a 0‑to‑1 build role, not a maintenance position, nor one about managing agencies from a distance. You will be ZOE’s senior marketing and communications lead in Australia, standing up our commercial growth plan, brand narrative, partnerships and media presence, with structure, pace and a valuable understanding of the Australian consumer.

About the role

As our Marketing and Communications Lead in Australia, you will own our market entry end to end (roughly 75% of your time) while collaborating on global brand and science moments (roughly 25%).

What you’ll do

1. Own the Australian market entry (~75%)

Commercial growth and partnerships

- Act as the commercial strategist on the ground. Partner with Finance and brief central Lifecycle, Performance and Product teams to test local growth levers, including pricing, email programs and local acquisition campaigns.




- Build and run local partnership and offline activation plans: meet partners, health professionals (such as Accredited Practising Dietitians), creators, wellness brands, retailers and industry stakeholders face to face to drive awareness and revenue.
- Own local commercial targets and measure impact through hard metrics (brand search volume, web traffic, sign‑ups and conversion).

PR and brand localisation

- Adapt ZOE’s science‑led story for Australian consumers: credible, plain‑spoken and evidence‑backed, never hype or recycled UK copy. Australians are quick to spot over‑claiming in a crowded wellness market.
- Stand up and run the Australian press office end to end: build media lists, write and pitch stories yourself, cold‑outreach journalists and producers, secure national coverage across print, online, breakfast TV, radio and podcasts, and run product seeding and media events.
- Personally deliver local PR and communications work. Brief and oversee freelancers or local agencies (design, events, creator management) only when you need execution at scale.

2. Global integration and cross‑market support (~25%)

Global science moments

- Adapt company‑wide science publications, product launches and brand campaigns for Australia,



often turning UK news into Australian stories overnight thanks to the time difference.
- Share Australian market insights, test results and PR playbooks with the UK and US teams, and bring their best ideas back.
- Draft briefing documents, opinion pieces, press releases and Q&A;, and support ZOE spokespeople, including local experts, for Australian media and events.

Team

You’ll join a supportive, senior global team spanning Growth, Performance, Lifecycle, PR, Corporate Communications, Brand, Science and Product. You’ll operate independently on the ground in Australia, backed by a world‑class team in the UK and US that provides a steady pipeline of clinical research, spokesperson access and proven playbooks to adapt for your market.

Who you are

- Commercial brand builder: 5 to 10 years launching or scaling a consumer brand in Australia, ideally in health, wellness, nutrition, food, science or consumer tech. You lead with business outcomes such as revenue, brand search, traffic and sign‑ups.
- Startup operator who wears many hats: You’ve worked in a startup, scale‑up or new‑market launch where you did the work yourself, not through a team or agency roster. You’re energised by ambiguity and happy to be strategist, writer, pitcher and partnership lead in the same week.
- Hands‑on pitcher: A proven track record of personally pitching stories and landing national Australian coverage. You know what makes producers and journalists say yes, and you’re comfortable cold‑calling and following up.
- Self‑starter across time zones: High autonomy and structured self‑management. You’re happy working without a local team and keeping a UK and US team

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