The Geronimo Academy
Caringbah | Full-Time | Hybrid
$120,000–$140,000 + Super
Join a fast-growing company scaling aggressively over the next 3+ years

Social Media & Content Lead

Every feed is filling up with slop. AI faces. AI voices. AI edits. Perfect, polished and completely forgettable.

You know what's coming. In a world where anyone can make anything, the only content that matters is the stuff that's real.

And you're sitting there, great at what you do, making it for brands you don't care about. Maybe you're at an agency pumping out the same three formats for clients who don't get it. Maybe you're in‑house somewhere that thinks "content" means a carousel the CEO signs off in week four. Wondering if your best work could actually mean something.

It can.

I'm Doza. I run The Geronimo Academy. We're the business behind the businesses of the health and wellness boom: the studios people walk into when life breaks them. Every one changes thousands of lives. The owners running them are burning out, and we exist to end that.

I want to build a recent kind of business brand. One people talk about. Not tips. Not hooks. Raw, behind-the-scenes storytelling about how we build an empire in public. The wins, the losses, the hard calls, all of it.

No videographer. No editing bench. No scripts handed down from above. Just you, an iPhone, a front‑row seat to everything we're building, and the trust to turn it into stories people actually want to follow.

I'll give you the access. You make it impossible to ignore.

The hook era is ending

We help fitness and wellness studio owners build million-dollar businesses that run without them. Our mission is to end burnout for the people who spend their lives helping everyone else. We're a media-first company:



our content is where relationships with future clients start, and when a piece lands, a burnt‑out studio owner somewhere takes the first step toward a business that changes their life.

We're going to build the world's most watched business content. Not with better hooks. Not with more effects. By letting people watch the real thing.

If you follow Gary Vee, you've heard some version of what I believe. In less than three years there'll be over 100 million AI influencers. AI will edit faster than any human alive. And B2B education content, the "5 tips to grow your business" stuff, will be impossible to compete on. Anyone will be able to generate it. Most already are.

What AI can't fake is a real founder, a real team and real clients chasing something massive, in real time, with real stakes.

That's the bet. Over the next three years we're building Empire28: 2,000 studios, $1M weeks, a Million Dollar Studio produced every single week, and 1% of all revenue going to mental health. We're doing it in public. The wins, the misses, the hard conversations, the moments that never make a highlight reel.

We're 1 of 1. We don't chase trends. We move fast, test things and keep what works.

Cult brand energy.B2B world.

The best DTC and cult brands never won on product specs. They won on identity. People wear the merch, speak the language,



turn up to the events and bring their mates. Almost nobody has done that properly in B2B. We're going to.

Our audience aren't leads. They're the people behind the health and wellness boom, and every studio that thrives changes thousands of lives in its neighbourhood. I want them to feel like they belong to something long before they ever book a call.

This is bigger than a job

I'm not hiring someone to make content about a movement. I'm hiring someone to be part of it.

Ending burnout for studio owners is the mission. 2,000 studios, a Million Dollar Studio every week and 1% of all revenue going to mental health is the scoreboard. Behind every one of those numbers is an owner who gets their life back, a team that gets a better boss, and a community that gets a studio that stays open.

You won't be documenting that from the sidelines. You'll be in the room when the calls get made, on the trips, at the summits, on the wins and the hard days. Your fingerprints will be on how thousands of studio owners first meet us, and on how a whole industry starts to see what's possible.

We're a team of G's who are all in on something bigger than ourselves. If that's what you've been missing, you'll feel it the first week.

Who this is for

You've been doing this for five years or more. You're native to the feed. You've watched formats come and go and you're bored of the hook-of-the-week game. You know the content people actually follow isn't the most polished. It's the stuff that makes you feel like you're in the room, because people like the people in it, know them and believe in what they're doing.

You're a storyteller first. You think in moments, characters and series, not o

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