Drive growth. Own performance. Make an impact.

Are you a commercially minded performance marketing specialist who loves turning data into results? Do you thrive on optimising campaigns, identifying growth opportunities and delivering measurable outcomes?

We're looking for a Senior Performance Marketing Manager to join our Marketing team at Scentia and play a key role in driving student acquisition and business growth across our leading education brands.

This is an exciting opportunity for an experienced, hands-on digital marketer who combines technical expertise with commercial thinking and a passion for continuous improvement.

Senior Performance Marketing Manager

Drive growth. Own performance. Make an impact.

Are you a commercially minded performance marketing specialist who loves turning data into results? Do you thrive on optimising campaigns, identifying growth opportunities and delivering measurable outcomes?

We're looking for a Senior Performance Marketing Manager to join our Marketing team at Scentia and play a key role in driving student acquisition and business growth across our leading education brands.

This is an exciting opportunity for an experienced, hands-on digital marketer who combines technical expertise with commercial thinking and a passion for continuous improvement.

About the Role

Reporting to and working closely with the Head of Acquisition, you'll take ownership of the day-to-day execution, management and optimisation of performance marketing campaigns across multiple digital channels.

You'll play a critical role in generating high-quality leads, improving conversion rates and maximising return on marketing investment.





This is a hands-on role where you'll have the opportunity to influence acquisition performance, test current ideas and collaborate with teams across Marketing, Sales and Operations to deliver meaningful business outcomes.

What you'll be doing:

- Own campaign performance: Manage, execute and optimise paid media campaigns across Google Ads, Meta, LinkedIn and other digital acquisition channels.
- Drive acquisition growth: Identify opportunities to increase lead generation, improve conversion rates and maximise marketing ROI.
- Turn data into action: Analyse campaign performance, customer journeys and acquisition metrics to make informed optimisation decisions.
- Test, learn and improve: Lead A/B testing initiatives across advertising creative, messaging, targeting and landing pages.
- Manage budgets effectively: Oversee allocated campaign budgets, identify opportunities for reallocation and maximise commercial outcomes.
- Collaborate for impact: Work closely with internal stakeholders and external agencies to improve the prospective student journey from enquiry through to enrolment.
- Explore new opportunities: Identify and implement emerging technologies, AI tools and automation to improve campaign effectiveness and efficiency.
- Share your expertise:



Contribute your technical knowledge and insights to strengthen performance marketing capability across the team.

About You

You're a results-driven performance marketer who enjoys being close to the detail while keeping the bigger commercial picture in mind.

You bring a combination of technical capability, analytical thinking and a proactive approach to problem-solving. You're comfortable taking ownership, challenging existing approaches and identifying better ways to deliver results.

To succeed in this role, you'll bring:

- Proven experience in performance marketing, digital acquisition or lead generation, ideally within a B2C environment.
- Strong hands-on experience managing paid media campaigns across platforms such as Google Ads, Meta and LinkedIn.
- A demonstrated ability to deliver measurable improvements in lead generation, conversion rates and marketing ROI.
- Strong analytical skills and confidence interpreting campaign and acquisition funnel data.
- Experience managing digital advertising budgets and making commercially informed optimisation decisions.Familiarity with Salesforce reporting, marketing analytics platforms and performance dashboards.
- Experience working collaboratively with internal stakeholders and external agencies.
- Strong organisational skills, attention to detail and the ability to manage competing priorities.
- A curious, proactive mindset with an interest in AI, automation and emerging marketing technologies.

Most importantly, you're someone who takes ownership of outcomes, enjoys solving problems and i

📌 Senior Performance Marketing Manager (Australia)
🏢 Scentia
📍 Australia