As the pioneers of Australian Football, the Melbourne Football Club holds a unique and celebrated place in sporting history. For 168 years, we have shaped the game - writing its rules, leading its evolution, and carrying the distinction of being the oldest professional sporting club in the world.

Our Demon Spirit is grounded in the values that define us: Trust, Respect, Unity and Excellence. These values guide our people, our decisions, and our ambitions. We are proud of where we’ve come from - and even more excited about where we’re going.

ABOUT THE ROLE

Love AFL? Live for content and know what makes people stop scrolling? This one’s for you

An exciting opportunity has arisen for a creative and digitally savvy Content Producer to join our Content team, bringing the Melbourne Football Club to life across our digital platforms. From TikToks and Instagram, to podcasts, articles and social storytelling, you’ll play a key role in creating content that captivates, connects and brings our fans closer to the club.

Working alongside our Digital Content & Platforms Manager and collaborating with teams across the club, you’ll help grow our digital audience, spark conversations and tell the stories that make the Melbourne Football Club a special place.

If you’re bursting with ideas, have a passion for storytelling and know how to turn a great moment into content that gets people talking, we want to hear from you

This is a permanent, full-time position.

KEY RESPONSIBILITIES

Reporting directly to the Content & Platforms Manager key areas of responsibilities include:

- Ideate, plan and execute content for the club’s social and digital channels, with a robust focus on vertical content for TikTok and Instagram.




- Capture and edit training and match day videography and photography for website and social use, utilising basic Adobe Photoshop and Adobe Premiere Pro skills.
- Maintain a strong understanding of social media trends and pitch ideas that ensure the club’s content remains culturally relevant
- Maintain a strong understanding of the club’s target audiences, strategic focuses and key messages to tailor content accordingly
- Interview club players, staff and stakeholders on and off camera
- Work closely with the broader content, marketing and communications team to strengthen the club’s brand identity.
- Generate compelling written content including social copy, news articles and feature pieces
- Create engaging content that assist in driving commercial outcomes for club partners
- Analyse data to measure the success of content and adjust strategy to ensure best practice
- Foster social media community engagement, including responding to comments and enquiries, moderating posts and providing exceptional customer service.

Given the nature of the Club's operations, flexibility to work outside standard business hours, including match days, events and other Club-related activities is required.

THE IDEAL CANDIDATE

You are creative, digitally savvy storyteller with a passion for sport and you have a strong understanding of social media. You’ll have qualifications in Media, Marketing,



Arts or a related field, with demonstrated experience in creating engaging videos, written and visual content across a range of digital platforms. You’ll bring a deep understanding of social media trends, platforms and best practices, along with excellent written and verbal communication skills.

You’ll be proficient in Adobe Premiere Pro and Adobe Photoshop, with a creative and innovative mindset, and a strong eye for detail. You are someone who has the ability to build strong relationships quickly, whilst managing competing priorities

With a strong work ethic and the ability to thrive in a fast-paced environment, you’ll bring fresh ideas and a collaborative approach to the team. A genuine interest in AFL and an understanding of the game and its fans will help you create compelling content that connects our audience with the Melbourne Football Club.

WHY JOIN THE CLUB

This role offers the opportunity to join a values-driven Club with a strong commitment to excellence, sustainable performance, and the wellbeing of its people. We are dedicated to fostering a workplace where our people feel valued, supported and empowered to grow and perform at their best. In return, you'll enjoy:

- Flexible working arrangements where possible to support work-life balance.
- Opportunities for ongoing learning, growth and career development.
- Access to unique AFL and AFLW experiences and Club events.
- Access to a range of sponsor-related offers and discounts
- Access to our Employee Assistance Program (EAP) for you and your immediate family, along with a range of health and wellbeing initiatives, including free flu vaccinations, corporate health insurance d

📌 Content Producer (Australia)
🏢 Melbourne Football Club
📍 Australia