We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.

We’re evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.

We are Vicinity.

The key purpose of the Marketing Executive is the effective tactical execution of key marketing activity and campaigns to deliver the marketing objectives for the centre and to drive the best customer experience for the centre’s trade area.

The Marketing Executive will support the Regional Brand and Marketing Manager in the development of marketing strategies and the tactical delivery of the Centre’s Marketing plan which will be aligned to the asset segment marketing strategy and the Vision Strategy and Action Plan (VSA’s) for the asset. This will include the local tactical activity plans, creative briefs, content development and national program amplification and execution aligned with the Vicinity Marketing strategy in order to support our retail partners.

Key Accountabilities

Strategic & Campaign Delivery

Understand the local competitive landscape and customer insights to tailor asset segment programs and centre marketing strategies for stronger consumer engagement and commercial outcomes.

Implement social and digital activity in partnership with the Regional Digital Marketing Specialist, including monitoring and performance reporting.

Plan and project manage events, campaigns and activations, overseeing installation, dismantling,



risk assessments and daily on-ground management.

Support the national ESG strategy at a local level, managing community relationships, bookings and associated data reporting.

Provide financial and budgeting support including processing invoices, raising purchase orders, monthly forecasting and assisting with annual budget planning.

Prepare creative briefs and local content aligned to centre marketing objectives and broader program execution.

Maintain strong understanding of retailer business needs and deliver consistent communication and reporting to support engagement, including recent store openings.

Provide operational support including duty management, centre walks, visual merchandising, hoarding coordination, PA announcements, warden training and consumer complaint resolution.

Ensure marketing storeroom organisation and support on-site contractors to enable smooth delivery of campaign activity.

Support customer experience through proactive service desk assistance and responsive issue management.

Administration, Compliance & Reporting

Carry out legal and compliance responsibilities such as briefing terms and conditions and escalating governance requirements where necessary.

Prepare and present reports for centre, regional and JV meetings, tracking performance and campaign outcomes.





Complete administrative tasks including compliance reporting and support for wider centre administration as required.

Monitor traffic, sales performance and post-implementation reviews (PIRs) to support campaign effectiveness and continuous improvement.

Experience & Capabilities

ESSENTIAL EXPERIENCE (what you have done)

- Minimum 5 years’ experience in marketing, with a strong focus on modern, results-driven execution.
- Proven capability in delivering marketing events and tactical activity aligned to campaign objectives, target customer segments and sales categories.
- Experience in retail and/or shopping centre marketing with a demonstrated passion for enhancing the customer experience.
- Event planning, implementation and on-site management skills across varied campaign types.
- Campaign development including briefing, coordination and execution across multiple channels.
- Experience producing marketing content, with an understanding of customer engagement touchpoints.
- Ability to collaborate across teams and maintain strategic relationships that support localised delivery.
- Strong organisational, project management and time management skills in fast-paced environments.
- Relevant tertiary qualification in marketing, communications or a related discipline (preferred).

CRITICAL KNOWLEDGE (what you need to know)

- Understanding of local customer insights and competitive landscape to inform tactical decision-making.
- Proficiency in copywriting, proofreading and editing aligned to brand standards and tone.
- Knowledge of budgeting princip

📌 Marketing Executive (Australia)
🏢 Vicinity Centres
📍 Australia