Digital Marketing & Campaign Specialist

Part-Time | $80,000 Package Including Super | Sydney | Hybrid

About the role

We're looking for an experienced, hands-on Digital Marketing & Campaign Specialist who knows how to turn marketing spend into real business results.

You'll work across two businesses: Mind Games Art Alive, an interactive illusion museum, and Cre8 Co., an exhibition and brand activations agency.

Digital marketing is the engine keeping Mind Games moving. Paid advertising is currently our primary driver of ticket sales, so we need someone who genuinely understands Google Ads and Meta Ads, knows how to optimise performance and can take ownership of results.

Approximately 70% of this role is focused on digital advertising, performance and optimisation. The remaining 30% is about thinking beyond paid ads: developing creative campaigns, partnerships, promotions and fresh ideas that attract customers and generate revenue.

We're not looking for someone who simply manages an advertising account or schedules social media posts. We need a commercially minded marketer who understands what drives sales, identifies opportunities and knows how to turn ideas into action.

Key responsibilities

Digital Advertising & Performance — 70%

- Take ownership of Google Ads and Meta Ads across both businesses.

- Manage campaign strategy, budgets, optimisation, conversion tracking and reporting.

- Drive ticket sales, group bookings, birthday parties and corporate enquiries for Mind Games.

- Manage Google Ads for Cre8 Co., focusing on quality B2B lead generation.

- Monitor campaign performance regularly, identify opportunities and make proactive improvements.

- Understand return on ad spend, cost per acquisition and the commercial impact of marketing decisions.

Creative Campaigns & Marketing Strategy — 30%

- Develop and manage the Mind Games marketing calendar, including school holidays, seasonal promotions and special events.





- Create fresh campaign ideas that go beyond traditional digital advertising.

- Identify opportunities through influencers, partnerships, local businesses, schools and community engagement.

- Develop organic social media and content strategies, including engaging Reels, TikToks and shareable campaigns.

- Work with the venue manager and internal team to bring campaigns to life.

- Take ownership of ideas from concept through to execution and results.

About you

Proven digital advertising experience is non-negotiable.

We're looking for someone who:

- Has several years of hands-on experience managing Google Ads and Meta Ads.

- Can demonstrate successful campaigns that generated measurable sales, bookings or qualified leads.

- Understands campaign structure, targeting, tracking, optimisation and advertising budgets.

- Is commercially focused and understands that marketing must deliver a return.

- Has creative instincts and can develop ideas beyond standard paid advertising.

- Understands organic social media, influencer marketing and partnerships.

- Can work independently, prioritise effectively and take ownership without constant direction.

- Is confident working with a small team where ideas need to be practical, affordable and executable.

This is not an entry-level position or a purely social media/content creation role. We need someone with genuine performance marketing expertise who also brings creativity and initiative.

Working arrangement & remuneration

$80,000 annual package,



including superannuation, for this part-time position.

This is a flexible, outcomes-focused role structured around:

- 2 days per week in the office, working directly with our team.

- 1 flexible work-from-home day, consisting of approximately half a day of focused work, with an additional hour or so spread across each day of the week for campaign monitoring, optimisation and ensuring everything stays on track.

The third day does not need to be worked as a full, fixed office-style day. It's designed to allow regular check-ins and campaign management throughout the week.

We value efficiency and results over unnecessary hours at a desk. We want someone experienced enough to manage their workload, stay on top of performance and deliver outcomes.

About us

Mind Games Art Alive is an interactive illusion museum offering immersive experiences for families, schools, groups and corporate visitors.

Cre8 Co. is a creative exhibition and brand activations agency delivering custom exhibition stands, events and branded experiences.

We're two creative, fast-moving businesses with hands-on owners and a practical approach to getting things done.

You'll have the freedom to contribute ideas, test new approaches and make a genuine impact on business growth.

Why join us?

- Competitive $80,000 package including super for a flexible part-time role.

- Two office days with flexible remote campaign management.

- Direct involvement in marketing decisions and business growth.

- Freedom to test creative ideas and introduce new campaigns.

- Two interesting businesses with different audiences and marketing challenges.

- A small, cooperative team where your contribution is visible and valued.

If you're an experienced digital marketer who can deliver results, think creatively and take genuine ownership of campaigns, we'd love to hear from you.

📌 Digital Marketing Manager (Rydalmere)
🏢 Cre8 Exhibits and Events
📍 Rydalmere