Introduction

SeeWay, an initiative of Guide Dogs NSW/ACT, is seeking a Digital Marketing Specialist to join the team in a full-time, temporary role until 30 June 2027. This role will suit a hands-on digital marketing professional who can bring campaigns to life, strengthen our digital presence and use insights to continually improve how we reach and engage our audiences.

As part of our mission-driven organisation supporting people with low vision, you will uphold our values and tone of voice, ensuring our digital marketing reflects equality, inclusion and empathy.

Description

Purpose of the Role The Digital Marketing Specialist is responsible for delivering and optimising SeeWay’s digital marketing activities to increase awareness, reach and engagement among Australians living with low vision.

This is a hands-on role focused on managing SeeWay’s digital presence, executing campaigns, maintaining website content and using performance insights to continually improve the effectiveness of our marketing activities.

Working closely with the SeeWay team and external partners, the role will help ensure SeeWay reaches more Australians who could benefit from our services and encourages them to access the information and support available.

Key Accountabilities In this hands-on role, you will:

- Plan, deliver and optimise digital marketing campaigns across Google Ads, Meta and other relevant channels.

- Manage SeeWay’s website and digital presence, ensuring content is current, accessible, engaging and optimised for users.

- Manage social media activity across Facebook,



Instagram and LinkedIn, including content scheduling, publishing and engagement.

- Support SEO activities to improve organic search visibility and drive relevant website traffic.

- Coordinate digital content, email marketing, campaigns and other communications across SeeWay’s digital channels.

- Monitor performance through GA4, Google Ads, Meta and other platforms, using data and insights to continually improve results.

- Work closely with internal teams, agencies and external partners to coordinate marketing activities and deliver campaigns effectively.

- Help grow SeeWay’s reach and connect more Australians living with low vision with information, services and support.

Key Skills & Experience To be successful in this role, you will bring:

- Tertiary qualifications in Marketing, Digital Marketing, Communications or a related discipline, or equivalent practical experience.

- At least three years' experience in a hands-on digital marketing role.

- Demonstrated experience managing digital campaigns, including Google Ads and Meta.

- Experience managing website content through a content management system (CMS).

- Working knowledge of SEO,



digital analytics and campaign optimisation.

- Experience using platforms such as Google Analytics 4, Google Ads, Meta Business Suite and email marketing tools.

- Strong organisational skills with the ability to manage multiple priorities and activities.

- Excellent written communication skills and strong attention to detail.

- The ability to work independently while collaborating effectively within a small, multidisciplinary team.

It would also be outstanding if you have:

- Experience in the not-for-profit, healthcare, disability or community services sectors.

- Knowledge of digital accessibility and inclusive communication practices.

- Experience with CRM platforms, marketing automation or digital customer journeys.

- Experience coordinating external agencies or marketing suppliers.

- Basic graphic design, video editing or content creation skills.

SeeWay and Guide Dogs NSW/ACT are proud to be an inclusive workplace that reflects our clients and the broader community and are committed to providing a work environment in which everyone is included, treated fairly and with respect.

We offer equal employment opportunity regardless of your disability, gender or gender identity, race, religion, sexual orientation, age, marital or domestic status, carer status, or political opinion.

If you require an adjustment within the recruitment process, please contact [email protected] to inform us of your preferred method of communication.

Applications close Friday, 13 November at 5pm, AEST.

📌 Digital Marketing Specialist (St Leonards)
🏢 Guide Dogs NSW/ACT
📍 St Leonards