Digital Marketing Strategist (Minyama)

Digital Marketing Strategist (Minyama)

07 Nov
|
The Arrow Agency
|
Minyama

07 Nov

The Arrow Agency

Minyama

You’ll own a portfolio of builder clients and be the person they call to find out what’s working, what isn’t and what happens next. It’s a full-on, client-facing role. If you’re organised, love talking to people and want a clear path to grow, read on.

About Arrow Agency

We’re a specialist digital marketing agency for residential builders across Australia, NZ and the US. We’re finalists in the 2026 Sunshine Coast Business Awards, and our team of five Digital Strategists sits at the centre of the business.

We’re signing around one new client a week, and we expect 2027 to bring more of the same. That growth opens new opportunities for our team, from bigger portfolios and new responsibilities to internal projects that shape how we work. We’re open to recent ideas, and if you see a better way to do something, we want to hear it.

We’re also an AI-centric business. Right now we’re overhauling our systems so AI and automation handle the repetitive and admin work. That frees our strategists to spend their time on strategy, creativity and client relationships.

The Role

Your job is to help our clients win better-fit enquiries and keep them confident in our work. You’ll turn strategy into action across Meta Ads, Google Ads and SEO/AEO as well as providing direction on other areas of marketing like social media, websites & email marketing. Here are the tasks and projects you will be owning on a day to day basis;

- Client communications, we answer all comms within 1 business day

- Monthly reporting using our custom reporting dashboard

- Optimising Meta and Google campaigns including creating ad copy and creative





- Implementing SEO strategies including content creation

- Making suggestions on process improvements

The Hard Parts

This is a demanding role. You’ll juggle several clients at once, each with their own deadlines, business goals and personalities. Builders are busy, direct and expect results. When leads slow down, you’ll be the one explaining why and what you’re changing. We have a reputation for excellent service and solid performance based marketing, if this sounds like a fun challenge to you, you’ll love this role.

About You

- Naturally Organised. You plan your week, hit deadlines across multiple clients and get excited by Project Management Software.

- A Strong Communicator. You enjoy picking up the phone or sitting on a client zoom call. You can explain performance in plain English and build trust fast with business owners.

- A Team Player. You share what you learn, ask for help early and care about the culture we’ve built.

- Eye for Design. You can utilise tools like Canva and Claude Design to create enticing Meta Ads.

- You don’t need to be a Graphic Design expert, just a dash of creativity and a good eye is enough!

- You have 2 years in digital marketing, paid ads or a client-facing marketing role,



with hands-on Meta Ads or Google Ads experience.

- Agency, CRM, GA4, Tag Manager, SEO or website experience is a bonus. We’ll train you on our systems, frameworks and the building industry.

What You Get

- A career path. We have a 3-5 year Career Path built for our Digital Strategists. Each year unlocks more: further training, an annual remuneration review, paid trips to marketing conferences and internal projects that give you experience on how businesses operate and grow. You won’t just have a job here, you will have a career.

- Support. Weekly 1:1s with your manager and a comprehensive training program to bring you up to speed on how we do things. We don’t want our team sat around wondering what they should be doing and how they should be doing it.

- Lifestyle. An optional 9-day fortnight, 2 work-from-home days a month, flexible start times, team yoga, regular team-building afternoons and a waterfront office in Minyama. If you walk into our office you will hear the team laughing and helping each other which is how it should be.

Location

Full-time from our Minyama office. We need regular in-office time for collaboration and training.

How to apply

Apply through Seek with your CV and a short cover letter. In your cover letter, tell us about a client relationship you managed through a tough patch and what you did.

Learn More About Our Careers: https://thearrowagency.com.au/careers/ Get to Know Our Culture: https://www.tiktok.com/@thearrowagencyHear from Our Clients: https://thearrowagency.com.au/testimonials/

📌 Digital Marketing Strategist (Minyama)
🏢 The Arrow Agency
📍 Minyama

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