We have an exciting role available for an experienced and commercially driven Head of Marketing & Digital to join our Lacoste team!

This is an exciting opportunity to lead the marketing and digital strategy for one of the world's most iconic lifestyle brands across Australia and New Zealand. Working alongside a passionate and collaborative team, you'll play a key role in driving brand growth, strengthening customer engagement and delivering commercial success across retail, online and wholesale channels.

About the Role

As Head of Marketing & Digital, you'll take ownership of Lacoste's marketing and eCommerce strategy across Australia and New Zealand, bringing together brand storytelling, customer engagement and digital performance to drive profitable growth.

Working closely with Lacoste's Global and Regional brand teams, alongside key stakeholders across Merchandise, Sales, Retail and Omnichannel, you'll be responsible for bringing global brand campaigns to life in the local market while driving the commercial performance of the Lacoste online store.

You'll lead a talented marketing and eCommerce team, overseeing everything from brand campaigns, PR and social media through to CRM, performance marketing and online trading.

This is a fantastic opportunity for a strategic and hands-on leader who thrives on combining creativity with commercial thinking to make a genuine impact on an iconic global brand.

Key responsibilities will include: Lead and execute the Lacoste marketing and digital strategy across Australia and New Zealand, aligned with global brand direction and local market opportunities

Partner with Global and Regional brand teams to bring seasonal campaigns and brand initiatives to life across retail, online and wholesale channels

Drive brand awareness, customer engagement and market positioning through integrated marketing campaigns, content, social media,



PR and influencer partnerships

Own the marketing budget, ensuring effective investment and strong commercial returns across brand and digital initiatives

Lead the commercial performance of the Lacoste online store, driving sales, margin, profitability and customer conversion

Develop and execute the online trading calendar, identifying opportunities to maximise traffic, conversion and revenue

Partner with Performance Marketing and CRM teams to drive customer acquisition, retention, database growth and engagement

Oversee website optimisation, onsite merchandising and customer experience initiatives to improve digital performance

Collaborate with Buying, Planning and Merchandise teams to optimise online product assortments and maximise trading opportunities

Build strong relationships with wholesale partners, retail teams and external agencies to deliver consistent brand experiences across all channels

Analyse campaign, customer and eCommerce performance to identify trends, opportunities and actionable insights

Lead, coach and develop the Marketing Lead and eCommerce Specialist, fostering a high-performing and collaborative team You will have: Proven experience in a Head of Marketing, Head of Digital or similar senior leadership role within retail, fashion, lifestyle or a consumer-focused industry

Experience working with global premium, lifestyle or performance brands, with a strong understanding of brand positioning and consumer engagement





Demonstrated experience developing and executing successful marketing strategies across brand, digital, social, PR and CRM

Strong eCommerce trading experience with a proven ability to drive online sales, conversion, margin and profitability

Excellent commercial acumen with experience managing marketing budgets, forecasting and performance reporting

Strong understanding of digital marketing, customer acquisition, retention and website optimisation

Proven experience leading, coaching and developing high-performing teams

Exceptional communication and stakeholder management skills, with the confidence to influence and collaborate with local and global teams A creative, strategic and analytical mindset with the ability to turn insights into commercially successful initiatives

Strong organisational skills with the ability to manage competing priorities and thrive in a fast-paced environment

Experience with Google Analytics, Microsoft Office and eCommerce platforms, with AP21 experience highly regarded A proactive, hands-on and solutions-focused approach with a genuine passion for brands, retail and digital innovation Perks of Joining Accent Group: 40% off Accent Group brands including Hype DC, Skechers, HOKA, Platypus and more!

The opportunity to lead marketing and digital strategy for an iconic global lifestyle brand

Work alongside a passionate, supportive and collaborative team

Opportunity to make a genuine impact on brand positioning, digital growth and commercial performance across Australia and New Zealand

Genuine career development and progression opportunities across Lacoste and the wider Accent Group network If you're an experienced marketing and digital leader with a passion for building brands, driving eCommerce growth and delivering exceptional customer experiences, we'd love to hear from you!

📌 Head of Marketing and Digital - Lacoste (Cremorne)
🏢 ACCENT GROUP
📍 Cremorne