Channal Management - Industrial Automation

Our client is a globally recognised manufacturer and supplier of industrial automation products and solutions. With an established Australian presence, a strong reputation for quality and an extensive product portfolio, the business is continuing to invest in its distribution network.

An exciting opportunity now exists for an experienced Key Account Manager / Channel Sales Manager to play a key role in expanding its distributor partnerships and driving regional growth.

About the Role

Reporting to the Head of Sales, you will be responsible for developing existing distribution partners while identifying and establishing recent channel relationships.

This is a strategic, relationship-driven sales position focused on growing business through distributors rather than selling directly to end users.

You will work closely with distributor owners, managers and sales teams to increase product awareness, identify commercial opportunities and help partners grow their businesses.

Key Responsibilities

- Manage and grow an established network of industrial distributors.
- Identify, engage and onboard new distribution partners.
- Develop strategic account plans to increase channel sales and market share.
- Build robust relationships with distributor management and sales teams.
- Deliver product training, workshops and lunch-and-learn sessions.
- Conduct joint customer visits and support distributor sales opportunities.
- Develop regional sales initiatives, promotional activities and growth strategies.
- Collaborate with internal technical specialists to support customer applications.

About You





We are seeking a commercially minded sales qualified who understands how to develop and influence independent distribution partners.

You may currently be working as a Channel Manager, Key Account Manager, Distribution Manager, Business Development Manager, Sales Engineer or Territory Manager.

Ideally, you will offer:

- Proven experience managing distributor, reseller or indirect sales channels.
- A background in industrial automation, pneumatics, electrical or related industrial products.
- Strong commercial acumen and strategic account management skills.
- Demonstrated success growing sales through third-party distribution networks.
- Excellent relationship-building, negotiation and influencing abilities.
- Confidence delivering product presentations, training and joint sales activities.
- A proactive, organised approach to territory management and business development.

You do not need to be the most technically experienced person in the room. Strong internal application engineering support is available, allowing you to focus on commercial relationships and channel growth.

What's on Offer?

- Competitive salary package
- Join an established global manufacturer with a highly regarded product range.
- Take ownership of a strategically key and expanding distribution channel.
- Work with an established network while developing new business partnerships.
- Access dedicated technical support and resources.
- Enjoy autonomy, structured regional travel and a Melbourne-based position.
- Genuine long-term career progression as the distribution function expands.

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📌 Channal Management - Industrial Automation (Melbourne)
🏢 Virtue Recruitment
📍 Melbourne