With more than 218,000 members we’ve been a part of the Tasmanian community for 100 years – we're Tasmania’s shoulder to lean on and voice when it matters. Our values guide us in all that we do – Engage with Heart, Unleash Potential, Walk the Talk and Together we Thrive. With our local knowledge and as the state’s number one brand we’re here to support our members by helping them enjoy life, giving them a helping hand and making their money go further.

We have an exciting opportunity for someone to join our Brand & Marketing team as the Manager Digital Marketing. This role will be key in developing and implementing a forward-thinking, data-driven digital strategy that balances purpose and business performance, and will oversee content creation and digital channels, ensuring seamless integration to drive engagement and measurable results, aligning RACT’s purpose-led brand and commercial goals.

This person will shape and execute key strategies across owned, earned and paid digital channels by collaborating with cross-functional teams. Using data to guide decisions, they will optimise campaigns for lead generation and conversions while maintaining a consistent brand experience.

Successful candidates will have:

- The ideal candidate will excel at integrating digital channels and creating content that builds audience loyalty

- Digital Marketing Expertise: Proven results across paid, email social, SEO and analytics, with 5+ years digital marketing management experience, and evidence of recent adaptation to new technology.

- Website & Conversion Insight: Knowledge of UX and conversion optimisation, working with the Digital and development teams to act on insights.

- Email Marketing & Automation: Experience in managing email architecture, segmentation, automation and performance.

- SEO/SEM:



Expertise in organic search and how AI is chaning search and discovery.

- Agency & Budget Management: Skilled in managing agencies across paid channels and the full funnel, setting direction, challenging receomendations and allocating budgets efficiently.

- Analytics & Insights: Proficient in using analytics tools to track, interpret and optimise performance.

- Robust organisational skills across multiple projects, with excellent communication to alignment teams.

At RACT, we’re not just a workplace – we’re a community. When you join our team, you become part of something bigger. Your ideas and the work you do will help shape our community and setting.

Here’s why you’ll love being part of our team:

- Flexible work: Life isn’t one size fits all, and neither is our work. Balance your commitments with our flexible work environment.

- Career growth: We invest in your development because your success is our success.

- Superannuation contribution matching: For every dollar you contribute to your superannuation, we’ll match it up to 2%.

- Staff discounts: Enjoy significant discounts on RACT products.

- Extra leave: Three extra days on top of annual leave – because self care matters.

- Dog-friendly days: You read that right. Bring your furry friend to the office – tail wags guaranteed!

- Volunteer opportunities: Make a difference beyond the office walls.

By joining RACT you'll be a part of an inclusive culture that celebrates diversity – every individual is valued and respected. We invite people from all backgrounds to apply.

Ready to join the RACT family? We would love to hear from you!

Reach out to our People and Culture Team on *@ract.com.au if you have any questions about this role or working with RACT. Please submit your applications via SEEK and attach an up to date CV and cover letter by XXXXXXX 2026.

📌 Manager Digital Marketing (Hobart)
🏢 RACT
📍 Hobart