This Role can be based out of Wagga or Albury

This role is Full time, however job sharing will be considered.

Purpose of the Role

- To co ordinate the planning, execution and promotion of Country Hope’s events and marketing strategy, ensuring consistent brand messaging, engaging stakeholder experiences, and strong community and donor engagement across all regional locations. This role combines creative marketing with events management to strengthen fundraising outcomes and organisational visibility.

Key Responsibilities

Strategic Marketing Planning & Execution

- Develop and implement an annual marketing plan aligned with Country Hope’s goals and values.

- Oversee integrated marketing campaigns across digital, email, social media, website, SEO) and traditional (print, radio, press) channels.

- Conduct audits of current marketing tools, channels and assets.

- Manage the Country Hope website, ensuring regular updates and alignment with active campaigns.

- Track and analyse marketing performance metrics and adjust strategies accordingly.

Event Planning & Delivery

- Lead the planning, budgeting and delivery of at least one major in-house fundraising events annually across each of the region Wagga, Albury, Griffith and Dubbo.

- Develop event-specific marketing and sponsorship packages.

- Oversee event logistics including venue management, vendor coordination, ticketing, permits and risk management.

- Work with 3rd party fundraisers to ensure alignment with Country Hope brand standards and goals.

- Ensure events meet compliance and reporting obligations.

- Provide support for internal events and programs.

- Stakeholder Engagement & Community Activation

- Build and maintain solid relationships with media,



sponsors, community organisations and local influencers.

- Lead the development and implementation of a volunteer engagement strategy

- Support Volunteer Event Committees and provide them with training, and tools.

- Engage with service clubs, schools, businesses and health sector stakeholders to drive awareness and event participation.

- Ensure appropriate representation of Country Hope publicly at events, community forums and promotional activities.

Brand Management & Content Creation

- Maintain and enhance Country Hope’s brand identity, ensuring consistent voice, visuals and messaging.

- Update and maintain the Country Hope style guide.

- Develop promotional materials including flyers, signage, banners, donor collateral and branded merchandise.

- Oversee production and curation of content such as family stories, testimonials, donor spotlights and photo libraries.

- Train and support internal staff and board in consistent message delivery and storytelling.

Donor Recognition & Stewardship

- Collaborate with other team members to implement a donor stewardship program that includes thank-you letters, videos, phone calls, and social media recognition.

- Track donor engagement from events and campaigns using CRM.

- Create feedback loops to understand donor motivations and retention drivers.





Fundraising and Grants

- Lead the development and submission of grant applications

- Assist in securing funding to support Country Hope projects

- Assist in reports and grant acquittals.

Key Skills & Experience

- Qualification in Marketing, Communications, Business or a related field, or equivalent relevant experience.

- Demonstrated experience in marketing, communications, fundraising or events management, preferably within the not-for-profit sectors.

- Experience developing and implementing integrated marketing campaigns across digital and traditional channels.

- Strong event planning and coordination experience, including budgeting, logistics, stakeholder coordination and risk management.

- Proven ability to build and maintain relationships with sponsors, community organisations, media and volunteers.

- Strong written communication skills, including experience preparing marketing collateral, grant applications or donor communications.

- Ability to analyse marketing performance data and adjust strategies to improve engagement and outcomes.

- Experience using CRM systems, email marketing platforms and social media management tools.

- Ability to work collaboratively with staff, volunteers, board members and community partners.

How to Apply

Applications should include a resume and a cover letter addressing key skills and outlining suitability for the role. Applications can be submitted via Seek.

Any questions regarding this role can email to ****@countryhope.com.au.

Applications will be assessed as received and the position may close earlier if a suitable candidate is identified.

📌 Marketing and Events Coordinator (Albury)
🏢 Country Hope
📍 Albury