Marketing Lead - Vogue Dental Studios

Build a brand people remember. Turn that attention into measurable growth.

Vogue Dental Studios is an Australian dental practice offering general, cosmetic and restorative dentistry across three clinics in three states. We’re looking for a hands-on Marketing Lead to bring our brand to life and turn interest into enquiries, consultations and treatment bookings.

The opportunity

You’ll own marketing from the first ad a prospective patient sees to the consultation they book. You’ll have room to shape the strategy, test ideas and deliver the work, with clear visibility of the results.

This is a role for someone who enjoys both creative work and commercial performance: making a campaign look right, understanding why it converts and knowing what to improve next.

Reporting to our COO, you’ll work closely with the leaders on brand, our Media Lead on content and our web developer on website delivery. This is an individual contributor role with end-to-end ownership and support where it adds value.

Paid media and conversion

Build and optimise campaigns that connect the right patients with the right clinic and treatment.

- Run Google Ads across Search, Performance Max, Display, YouTube and remarketing, alongside Meta campaigns across Instagram and Facebook.
- Manage keywords, negative keywords, bidding and budgets across clinics and treatments.
- Develop and test campaign landing pages with our web developer.
- Connect campaign activity to enquiries and bookings through reliable conversion and call tracking.

Search and local visibility Make it easier for patients to find us, understand their options and take the next step.




- Lead technical and on-page SEO with our web developer, including site speed, crawl health, structured data and treatment and clinic pages.
- Keep each clinic’s Google Business Profile and directory listings accurate, current and engaging.
- Create useful treatment guides, FAQs and articles that answer real patient questions.
- Track rankings and search visibility by clinic and treatment.

Brand, creative and social Create work that feels unmistakably Vogue Dental Studios.
- Produce content yourself and brief, shape and refine work with our Media Lead and creative support.
- Develop dentist videos, short-form video, photography, static creative and appropriate before-and-after content.
- Collaborate in the organic social calendar, publishing and community engagement across Instagram and TikTok, with content adapted for YouTube where relevant.
- Coordinate shoots and maintain an organised, accessible asset library.

Measurement and reporting Give the business a clear picture of what’s working.
- Own the accuracy of analytics, pixels, Conversions API, Google conversion tracking and call attribution.
- Deliver one actionable monthly report covering spend, enquiries, consultations and cases by source and clinic.
- Translate the numbers into decisions about what to scale,



improve or stop.

Responsible healthcare marketing
- Make compliance part of the creative process.

What you’ll bring
- Hands-on experience delivering digital marketing campaigns and improving measurable results.
- Strong working knowledge of Google Ads, Meta Ads, SEO, analytics and conversion optimisation.
- A sharp eye for brand and the ability to write clear, engaging copy.
- Confidence creating content and working with creative specialists to deliver it.
- Experience building email journeys and keeping campaigns organised from brief to launch.
- The judgement to balance brand, patient experience and commercial goals.
- A practical understanding of AHPRA advertising requirements and how to apply them.
- The ability to prioritise a broad workload, communicate clearly and follow through.

Experience in dental, healthcare or another regulated industry would be highly regarded. Why join Vogue Dental Studios?

You’ll have meaningful ownership of an established brand, direct access to the people making decisions and the prospect to see your work contribute to growth across three clinics.

There’s room to bring ideas, build better systems and create work you’re proud of, with close collaboration across clinical, operational and media teams.

How to apply

Send us your CV and a few examples of work you’ve personally delivered. We’d love to see both your creative judgement and your results: what you made, what you owned and what changed because of it.

Job Types: Permanent, Full-time

Pay: From $90,000.00 per year

Benefits

- Employee discount

📌 Marketing Lead (Blackburn)
🏢 Vogue Dental Studios
📍 Blackburn