Marketing & Events Manager

? Echuca, VIC

? Above Award - Salaried Position

Full Time Position

Do you love bringing a destination to life and filling it with visitors? Port of Echuca (POE) is looking for a creative and commercially minded Marketing & Events Manager to grow visitation, revenue and community engagement across one of regional Victoria’s most iconic precincts.

Campaspe Port Enterprise, trading as Port of Echuca, is an independent company established by Campaspe Shire Council to lead tourism development within the Port of Echuca precinct. We’re a values-driven team that puts the visitor at the centre of everything we do, and we’re building a leadership team to take the Port to the next level.

? About the role

This is a senior leadership role reporting directly to the CEO as a member of our leadership team. You’ll lead how the Port is promoted, experienced and celebrated: the marketing strategy, brand and digital presence, the annual events and activations program, and our functions business, including weddings, paddlesteamer charters and corporate events. You’ll lead the Marketing & Events Officer and make sure every event is delivered safely, compliantly and within budget.

Your responsibilities will include

- Develop and deliver the POE marketing strategy and annual marketing plan, aligned with the Business Plan and organisational objectives.

- Plan, deliver and evaluate campaigns across digital, social media, website, print, media and partnership channels.

- Manage the Port of Echuca brand and digital presence, including the website (content, accuracy, SEO and accessibility), social media channels and customer database.

- Oversee and contribute to paid advertising across social media and search, including audience targeting, creative, scheduling and budget allocation.

- Track and analyse website, paid and organic social performance, including traffic, online bookings, engagement, conversions and return on ad spend, and use the results to improve campaigns and content.

- Lead media relations,



including media releases, media visits and famils.

- Develop and deliver an annual events and activations program that draws visitors and engages the community.

- Grow and manage the functions business, including weddings, paddlesteamer charters and corporate events, from enquiry through to delivery.

- Manage event compliance, including permits, Council approvals, traffic management, risk assessments and event management plans.

- Lead, coach and develop the Marketing & Events Officer, and lead event staff and volunteers on event days.

- Develop, manage and report on the marketing and events budget, tracking expenditure and return on investment.

- Prepare grant and funding applications for marketing and events, and complete acquittals and reporting to funding bodies.

- Report on marketing, events, functions and digital performance to the CEO and Board, and contribute to the Business Plan and strategic plans as a member of the leadership team.

- Build strong relationships with tourism bodies, government, industry partners, media, suppliers and precinct businesses.

✅ About you

You’re an experienced marketing and events professional with a real passion for tourism. You know how to tell a excellent story, run a great event, and use the data to prove it worked. You lead by example, build strong partnerships, and think beyond the next event to help the organisation grow.

You will have

1. Demonstrated experience in a senior marketing, events or tourism role, with a record of growing visitation, sales or revenue.

2. Proven experience planning and delivering events and functions, including weddings,



corporate functions and public events.

3. Strong knowledge of contemporary marketing, including digital, social media, paid advertising, content and brand management.

4. Demonstrated experience using analytics to measure and improve campaign performance, and managing website content through a content management system.

5. Experience managing event compliance, including permits, risk assessments and event management plans.

6. Demonstrated experience developing and managing budgets and reporting on performance.

7. Experience preparing grant applications and acquittals.

8. Proven ability to lead, develop and motivate staff and volunteers.

9. Excellent written and verbal communication skills, including preparing reports, plans and media content.

10. Strong stakeholder management skills, with the ability to build networks and partnerships.

11. A tertiary qualification in marketing, events, tourism or a related field (desirable).

? What you’ll need

- Current Driver Licence (Mandatory)

- Working With Children Check (Mandatory)

- Responsible Service of Alcohol (RSA) certification, or willingness to obtain

- Do Food Safely certificate, or willingness to complete

- Availability to work evenings, weekends and public holidays as required by the events program

⭐ Why join us?

- A senior leadership role reporting to the CEO, with real influence over the direction of the Port

- Creative freedom to shape the brand, digital presence, events program and functions business of an iconic heritage destination

- Work in one of regional Victoria’s most loved destinations, on the banks of the Murray River

? How to apply

Apply via SEEK with your cover letter and resume telling us why you’d be a great fit for Port of Echuca.

Applications close at 5pm on Thursday 19 November 2026. Interviews for shortlisted applicants may begin before the ad closes, so don’t delay!

For enquiries about this position please email: *@portofechuca.com.au

📌 Marketing & Events Manager (Echuca)
🏢 Campaspe Port Enterprise
📍 Echuca