Join us on an exciting mission to elevate Onitsuka Tiger into the world's most iconic premium lifestyle brand. As we build a strong foundation to expand across Oceania, we're looking for a dynamic Marketing Specialist to support our growth and help drive excellence across our retail network.

The Marketing Specialist reports to the Senior Marketing Specialist and is responsible for supporting the planning, coordination, and execution of marketing initiatives across digital marketing, influencer and seeding activities, product campaigns, retail marketing, events, customer engagement, and visual merchandising (VMD). The role works closely with retail team, external agencies, influencers, vendors, and internal stakeholders to deliver brand-building initiatives and premium customer experiences that drive brand awareness, customer engagement, and commercial outcomes.

＜DUTIES AND RESPONSIBILITIES＞

Digital marketing

- Support the planning and execution of digital marketing campaigns across social media, email marketing, website, CRM, and paid media channels

- Liaise with the media agency for the briefing, optimisation and management of paid ads

- Keep the marketing calendar up to date, ensuring timely delivery of campaign activities.

- Work on the creation of 2-3 weekly EDMs to blast to the local database

- Manage the social media calendar and schedule SNS content using the Global platform

- Monitor digital and social media performance, customer engagement, and campaign metrics, providing insights and recommendations for improvement

- Identify opportunities to leverage market trends, cultural moments, and emerging platforms to enhance brand visibility

Visual merchandising display (VMD)

- Support the implementation of visual merchandising campaigns and seasonal displays across retail stores

- Liaise with external vendors to implement the VMD product launches in all stores monthly





- Report into the VMD Global Team to make sure that planning and execution meet the Global standard requirements

- Coordinate the distribution of VMD guidelines, campaign materials, and visual merchandising assets

- Partner with retail teams to ensure brand standards are consistently executed

- Conduct store visits and audits to assess compliance and identify opportunities for improvement

Influencer & seeding activities

- Support influencer identification, outreach, and relationship management.

- Coordinate product gifting and seeding activities, including inventory management and shipment tracking

- Monitor influencer content and campaign performance

- Maintain influencer databases, and activation reports

Product campaigns & brand activations

- Support the marketing team with the creation and adaptation of Global assets for marketing campaigns

- Assist in resizing digital and print assets for in-mall and OOH campaigns

- Assist in the planning and execution of seasonal product launches, promotional campaigns, and brand activations

- Coordinate campaign assets, timelines, and communications across internal and external stakeholders

- Support the delivery of store openings, media events, customer activations, and brand experiences

- Assist with post-campaign and post-event evaluations, including performance reporting and recommendations

Retail marketing & store support

- Work closely with Retail Operations and Store Managers to support customer engagement,



store traffic, and sales initiatives

- Coordinate local area marketing activities and store-specific campaigns

- Support recent store openings, renovations, and in-store marketing initiatives

- Develop and distribute marketing communications, promotional materials, and campaign toolkits to stores

Market research & performance analysis

- Monitor competitor activity, retail trends, and industry developments

- Conduct market research and provide insights into consumer behaviour and emerging opportunities

- Track campaign performance and provide recommendations to optimise future marketing initiatives

- Prepare regular reports on campaign, influencer, event, and customer engagement outcomes

Vendor management & administration

- Raise purchase orders, process invoices, and maintain accurate financial records

- Liaise with agencies, suppliers, printers, event partners, and other vendors to ensure timely delivery of projects

- Maintain marketing documents, campaign records, and project files

- Provide administrative support to the Senior Marketing Specialist and broader marketing team

＜QUALIFICATIONS＞

- 3-5 years' experience in marketing, digital marketing, retail marketing, or brand marketing

- Experience supporting digital campaigns, VMD, influencer marketing, events, or retail activations

- Graphic skills required. Proficiency in Adobe Photoshop, Illustrator, InDesign and other graphic design software

- Strong project coordination and organisational skills

- Excellent written and verbal communication skills

- Proficiency in Microsoft Office and social media platforms

- Experience with EDM platforms, analytics tools, or design software is advantageous

- Ability to manage multiple projects and deadlines in a fast-paced retail environment

📌 Marketing Specialist (Sydney)
🏢 Onitsuka Tiger
📍 Sydney