Senior Performance Marketing Specialist (Meta Ads)

Valor Residential is an architectural design and construction company specialising in luxury custom homes, major renovations and high-end residential projects across Sydney.

We are seeking an exceptional Senior Performance Marketing Specialist to take ownership of our paid advertising, lead generation and digital acquisition performance.

This is an exciting opportunity for an experienced, commercially driven performance marketer to manage significant advertising budgets, develop sophisticated acquisition strategies and play a key role in the continued growth of our business.

You'll work directly with the Managing Director and sales team, with the autonomy and resources to develop, test and scale campaigns that deliver measurable commercial results.

We have an established marketing infrastructure, a growing portfolio of exceptional architectural projects and ambitious plans to significantly increase our investment in digital advertising.

We're looking for someone who combines advanced technical expertise with creativity, initiative and a genuine passion for performance marketing.

The Chance

Valor Residential is an architectural design and construction company specialising in luxury custom homes, major renovations and high-end residential projects across Sydney.

We are seeking an exceptional Senior Performance Marketing Specialist to take ownership of our paid advertising, lead generation and digital acquisition performance.

This is an exciting opportunity for an experienced, commercially driven performance marketer to manage significant advertising budgets,



develop sophisticated acquisition strategies and play a key role in the continued growth of our business.

You'll work directly with the Managing Director and sales team, with the autonomy and resources to develop, test and scale campaigns that deliver measurable commercial results.

We have an established marketing infrastructure, a growing portfolio of exceptional architectural projects and ambitious plans to significantly increase our investment in digital advertising.

We're looking for someone who combines advanced technical expertise with creativity, initiative and a genuine passion for performance marketing.

Key Responsibilities
Meta Advertising & Campaign Management

You'll take direct ownership of our Meta advertising strategy, execution and performance.

- Develop, launch, manage and optimise Meta advertising campaigns across Facebook and Instagram.

- Manage and scale advertising budgets towards $50,000+ per month.

- Develop campaign structures, targeting strategies and conversion objectives.

- Implement structured testing across audiences, creative, messaging and offers.

- Analyse campaign performance and continually identify opportunities to improve efficiency and scale.

- Develop and optimise retargeting strategies across the customer journey.





- Monitor advertising performance, lead quality and acquisition costs.

- Identify opportunities to expand successful campaigns and improve advertising return.

- Stay at the forefront of Meta advertising developments, platform changes and emerging opportunities.

Lead Generation & Conversion Optimisation

- Develop and optimise landing pages and lead generation funnels.

- Implement A/B testing to improve conversion rates and lead quality.

- Analyse customer journeys to identify opportunities to increase conversions.

- Work closely with our sales team to understand lead quality and sales outcomes.

- Optimise campaigns towards qualified opportunities and customer acquisition.

- Identify new lead generation strategies, offers and opportunities for growth.

Tracking, Analytics & Attribution

- Manage Meta Pixel, Conversions API and conversion event tracking.

- Implement and maintain accurate campaign attribution and reporting.

- Work with Google Analytics 4, Google Tag Manager and CRM integrations.

- Analyse campaign and sales pipeline data to identify performance trends.

- Develop explicit reporting dashboards and communicate results and recommendations.

- Ensure advertising decisions are informed by reliable data and measurable business outcomes.

Creative Strategy & Marketing

- Develop advertising concepts, messaging, hooks and creative testing strategies.

- Write compelling advertising copy tailored to different audiences and stages of the customer journey.

- Collaborate on the development of high-performing advert

📌 Senior Performance Marketing Specialist (Australia)
🏢 Valor Residential
📍 Australia