Technical Business Analyst - MarTech TransformationYour new company
Technical Business Analyst - MarTech Transformation

- Major enterprise transformation program
- Strong MarTech, automation and customer engagement focus
- Contract opportunity | Sydney | Hybrid

An exciting chance is available for an experienced Technical Business Analyst to join a large-scale transformation program focused on modernising marketing technology, customer engagement and automation capabilities.

Your new role
Working across multiple releases, you will act as the key link between business, marketing and technology teams, translating complex requirements into clear technical outcomes.
You will:

- Gather, analyse and document business and technical requirements
- Bridge the gap between marketing stakeholders and technical delivery teams
- Support MarTech and marketing automation initiatives across multiple releases
- Work with platforms such as Pega Customer Decision Hub (CDH), Braze, Salesforce Marketing Cloud (SFMC) and Adobe Experience Manager (AEM)
- Work with large and complex data sets to support customer engagement and marketing outcomes
- Partner with stakeholders to understand customer journeys, engagement strategies and automation requirements
- Support solution design, delivery, testing and implementation activities




- Work within a fast-paced transformation environment with multiple delivery streams and dependencies

What you'll need to succeed

- Strong experience as a Technical Business Analyst, ideally within large enterprise transformation program
- Demonstrated MarTech experience
- Hands-on exposure to Pega CDH, Braze, SFMC, AEM or similar marketing technology platforms
- Strong understanding of marketing automation, customer engagement and customer journey strategies
- Experience working with large data sets, integrations and data-driven marketing solutions
- Strong requirements gathering, analysis and documentation skills
- Excellent stakeholder engagement across business, marketing and technology teams
- Ability to work across multiple releases and competing priorities
- A proactive approach with the ability to hit the ground running

What you'll get in return
You'll join a significant transformation program where you'll work at the intersection of MarTech, customer engagement, automation and data, contributing to highly visible initiatives across a complex enterprise environment.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV.
#3027242

📌 Technical Business Analyst (Sydney)
🏢 Hays Recruitment
📍 Sydney