Who are we?

Samuels Donegan is a specialist HR recruitment agency connecting exceptional HR talent with organisations across Australia. Our people-first approach has earned us recognition across the industry, including Best Brand at the 2026 APSCo Awards for Excellence and Victoria’s Best HR Recruitment Agency at the 2025 Sourcr Awards. We were also proud finalists for Back Office Team of the Year at the 2026 APSCo Awards.

From emerging HR Talent through to Executive People Leadership, Permanent Hires to On Demand Talent, we recruit across the full breadth of the HR profession. But for us, great recruitment has never just been about filling jobs. We’ve built Samuels Donegan around relationships, community and a genuine understanding of the HR profession.

That means knowing who’s moving, what talent is looking for, what organisations are experiencing and what’s really happening in the market. We recruit across People & Culture, HR Business Partnering, Employee & Workplace Relations, Talent, Organisational Development, Learning, Reward, People Analytics and executive HR leadership. Our clients come to us for exceptional talent, honest conversations and genuine market intelligence. Our candidates come to us because they know they’ll be treated like people, not transactions. It’s what we mean by Hiring Talent the Human Way.

Head of Marketing & Growth

The Head of Marketing is responsible for leading and delivering the Samuels Donegan marketing strategy to support the next stage of business growth.

Working closely with the Founders, Evelina Samuels and Sarah Donegan, the role will protect and build on the strong brand they have created, ensuring Samuels Donegan continues to stand out in the market while evolving to support the business over the next 1-3 years.

This is a senior, hands-on role. The Head of Marketing will own the marketing strategy while also delivering day-to-day marketing across content, social media, website, campaigns and communications.

The role will work closely with the Talent Partners and manage external digital and PR partners to ensure marketing supports brand growth, client opportunities, candidate attraction and successful role delivery.

Key Responsibilities

Strategy & Growth

- Develop and own the 1-3 year marketing strategy and annual marketing plan.





- Work closely with the Founders to ensure marketing supports the vision and growth strategy for the business.

- Identify opportunities to grow brand awareness, client engagement and candidate reach.

- Establish marketing priorities, budgets and KPIs and report on performance.

Brand & Content

- Work closely with the Founders to protect, strengthen and evolve the Samuels Donegan brand.

- Ensure the brand, voice and positioning remain consistent and distinctive across all channels.

- Own the content calendar and day-to-day social media channels.

- Create and publish content across LinkedIn and other relevant channels.

- Build the profile of Samuels Donegan, its Founders and Talent Partners.

Talent Partner Partnership & Commercial Growth

- Work closely with Talent Partners to understand their markets, client relationships, business development priorities and emerging opportunities.

- Develop targeted marketing initiatives that generate relevant client enquiries and support new business development.

- Partner with Talent Partners to market priority roles and develop effective candidate attraction campaigns.

- Support Talent Partners with content, LinkedIn, thought leadership and personal brand activity that strengthens their market presence.

- Translate market intelligence, recruitment trends and client insights into relevant marketing campaigns and opportunities.

- Ensure marketing generated leads are effectively captured and passed to Talent Partners for qualification and follow up.

Website & Digital

- Own the website strategy, content and ongoing improvements to ensure it supports brand positioning, client engagement and candidate attraction.

- Coordinate website updates and technical improvements, working with external specialists where required.

- Manage the digital agency across SEO, GEO, paid advertising, Google Analytics and other specialist digital requirements.

- Oversee email marketing, CRM segmentation and audience nurturing campaigns.





- Monitor digital performance and identify opportunities to improve engagement, lead generation and conversion.

PR, Campaigns & Events

- Manage the PR company and digital agency.

- Develop and deliver campaigns supporting key business priorities.

- Support client, candidate and community events and communications.

- Ensure external partners deliver against agreed priorities, budgets and outcomes.

Measures of Success

- A clear, commercially focused marketing strategy that supports Samuels Donegan's brand, business priorities and growth ambitions.

- A strong and distinctive brand that continues to build recognition, credibility and engagement across our target markets nationally.

- Measurable growth in relevant client enquiries and marketing generated business opportunities.

- Strong collaboration with Talent Partners, ensuring marketing activity supports business development, candidate attraction and recruitment priorities.

- Effective campaigns and content that engage the right audiences and convert interest into meaningful commercial opportunities.

- Improved engagement, lead nurturing and conversion across our website, social media, email marketing and other channels.

- Consistent, high quality marketing delivery, with clear priorities, efficient use of resources and effective management of external partners.

- Demonstrable return on marketing investment, supported by meaningful reporting and continuous improvement.

Experience & Capability

We are looking for an experienced marketer who can operate strategically while remaining genuinely hands-on.

The successful person will bring:

- Senior marketing experience with ownership of strategy and execution.

- Strong commercial, brand, content and digital capability.

- Excellent writing and social media skills.

- Experience managing websites, campaigns and external agencies.

- Strong stakeholder management skills and the ability to work closely with entrepreneurial Founders.

- The ability to turn ideas into action quickly and independently.

- Experience in recruitment, skilled services or a relationship-led business would be advantageous.

Above all, this person needs to understand what makes Samuels Donegan special, protect what has already been built and help take the brand and business into its next stage of growth.

📌 Head of Marketing & Growth (Melbourne)
🏢 SAMUELS DONEGAN
📍 Melbourne