Digital Marketing Manager

Hybrid working on the Northern Beaches.

Salary bracket is dependant on experience

The company

I’m partnering with one of Australia’s best-known health and performance brands. They’re Australian-owned and have been growing fast for over a decade, with a loyal community behind them. They make products in-house and sell mainly direct to consumers, with global ambitions on the horizon.

The opportunity

This is a senior digital role reporting to the Head of Digital. You’ll own performance across paid media, SEO/GEO and CRO, and lead a team of two: a Digital Marketing Specialist and a Coordinator. It’s a hands-on role in an ads-led business, so you’ll be close to the numbers every day while helping shape the wider digital roadmap.

What you’ll be doing
Turning the digital strategy into channel plans with clear ROAS, CAC and revenue targets, then owning delivery against them
Running full-funnel activity across Meta, Google, SEO/GEO and CRO
Managing budget allocation and weekly and monthly pacing across a significant monthly spend
Building and running a structured testing roadmap,



from creative and audiences to current channels like TikTok and agentic ad platforms
Improving the customer journey from first click to repeat purchase by finding friction and testing landing pages, product pages and creative
Using GA4, Shopify, CRM and in-platform data to work out what’s working and decide what to do next
Leading, coaching and developing your two direct reports, including supporting creative briefing
Managing agency partners with clear scopes and regular performance reviews
Working with content, web/UX, product, social, CX and marketing ops to keep everything consistent

What you’ll bring
3 to 5 years at a senior level in performance or digital marketing, ideally brand-side in ecommerce or DTC
Experience managing and developing direct reports
Solid paid media skills, plus solid working knowledge of SEO/GEO and CRO
Experience managing sizeable budgets against commercial targets
Confidence with data, and the ability to turn it into transparent priorities
A real interest in health and fitness, and comfort working in a business that’s growing and changing quickly

📌 Digital Marketing Manager Sydney
🏢 Talentd Recruitment
📍 Sydney