Rapidly growing, Founder led pet wellness brand
Remote role, to be Sydney based
Key strategic leadership position with growth opportunities
Salary circa $150K – $180K plus Super plus bonus
Company Overview
Our client is a fast growing, purpose driven pet wellness brand founded by a highly regarded veterinarian.
With a huge range of quality products, they have a strong ecommerce presence along with retail stockists across Australia.
They have an authentic and collaborative culture, where you will take ownership, with the ability to be strategic and also hands‐on.
If you are passionate about pet wellbeing and champion customer trust, then this could be the opportunity you've been seeking.
Position Overview
Reporting to the Founder, we are seeking an exceptional Head of Ecommerce & Digital that has a genuine hunger to continue to grow this successful business.
This pivotal role will direct the overarching digital, acquisition and customer retention strategies while managing a lean, agile creative and digital marketing team.
Key Responsibilities
Own the annual promotional, trade and communications calendar, aligning direct to consumer digital initiatives with retail partner cycles
Drive digital performance marketing and Meta advertising strategies
Oversee end to end CRM and customer retention, personally building and optimising advanced Klaviyo flows, automated waterfalls and segmented lifecycle journeys
Manage the Shopify Plus platform,



monitor search and SEO performance and harness contemporary data and internal AI tools for reporting efficiencies
Champion brand integrity and customer trust, collaborating on high-impact creative campaigns, photo shoots and brand activations
Serve on the executive leadership team to shape overall business strategy and commercial growth
Lead, mentor and coordinate the marketing and digital team, overseeing customer experience, web design, social content and agency partners
To be successful in this role, you will have
2 years at Head of Ecommerce/Digital level, within a direct to consumer brand
Strong knowledge of retail promotional dynamics and omni-channel environments alongside fast-paced digital operations
Extensive technical and operational proficiency with Shopify Plus and Klaviyo
Proven track record driving Meta Ads strategies and paid media conversion optimisation
High degree of autonomy and commercial initiative, capable of running projects independently and solving problems creatively
Hands‐on approach with a willingness to delve into day to day execution without being precious
Strong interpersonal and people‐leadership capabilities
Benefits and Culture
$150K – $180K base salary plus superannuation
Up to 15% annual performance bonus
Fully remote working model, Sydney based
Generous monthly pet product allowance including new product releases
Dedicated pet bereavement leave
Career progression opportunities
Candidates must have unrestricted working rights within Australia to be considered.
#J-*****-Ljbffr

📌 Head Of Ecommerce & Digital (Newcastle)
🏢 Talent Matters
📍 Newcastle