ALLFENIX is a Melbourne-born, Pilates-first activewear brand with big plans for what comes next.We're looking for a Digital Marketing & Ecommerce Manager to take ownership of the commercial side of our online business.
This is a hands-on role for someone who understands how all the pieces of ecommerce work together, from paid media and website conversion through to CRM, retention and the customer journey.You'll be close to the numbers and close to the brand.
You'll know what's driving revenue, where we're losing customers and where the opportunities are.
More importantly, you'll be someone who wants to do something about it.This isn't a role where you'll simply manage an agency or report on performance.
We want someone who is curious, commercially minded and comfortable getting into the detail.What you'll ownWebsite performance including conversion rate, merchandising, product pages and customer experiencePaid acquisition across Meta, Google and TikTok, working closely with our agency and internal marketing teamEmail and SMS through Klaviyo, including flows, campaigns, segmentation and ongoing optimisationEcommerce planning around product launches, campaigns, promotions and key trading periodsSite merchandising, ensuring the right products, collections and stories are being surfaced at the right timeDigital performance reporting across revenue, CVR, AOV, CAC, ROAS, retention and LTVIdentifying opportunities across the customer journey and turning them into actionsGrowing repeat purchase and building a stronger retention and CRM strategyWorking closely with Brand,



Content and Creative to make sure what we put into market is both on-brand and commercially effectiveYou'll be a great fit if youHave strong ecommerce experience, ideally within fashion, activewear, beauty or another fast-moving consumer brandUnderstand paid media and are confident working with budgets, CAC, ROAS and performance dataHave hands‐on Klaviyo experience and understand what a strong lifecycle program looks likeUnderstand Shopify and how merchandising, UX and CRO impact conversionAre analytical, but don't need to be told what to do with the numbersNaturally look for ways to improve things rather than waiting for a briefCan move between the detail and the bigger commercial pictureCare about brand as much as performanceHave a genuine interest in fashion, activewear, Pilates and the customer we're building ALLFENIX forWhy ALLFENIXWe're a growing team and there's a lot happening.
New product, new categories, new markets and a transparent ambition for where we want to take the brand.You'll have genuine ownership of your area and direct input into how we grow the business.
We move quickly, we're open to testing new ideas and good ideas don't need to go through five layers of approval before they happen.Our new Mentone HQ includes our own Pilates studio and infrared sauna, along with on‐site parking.
Other perks include birthday leave, free samples and 50% off all products.Most importantly, this is an opportunity to join ALLFENIX at a point where there is still a lot to build and have a real impact on what the next stage of the brand looks like.Sound like you?
We'd love to hear from you.
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📌 Digital Marketing & Ecommerce Manager (Melbourne)
🏢 All Fenix
📍 Melbourne