Let’s create a more sociable future together

At Endeavour, we’re totally into what we do. With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring people together. Together we share our passion for our products and industry; it’s what inspires us to dream big, and continue to create current experiences for our customers and teams across Australia. If you thrive on positive energy, we want to meet you

- Bring your passion and feel the energy
- Hybrid role - based in either Sydney or Melbourne
- Build & drive strategic partnerships that grow revenue for our Retail Media function - MixIn

As the Senior Manager of Strategic Partnerships, you will report to the General Manager of Retail Media and be the driving force behind growing MixIn’s revenue through non-endemic advertisers, media agencies, and high-value strategic alliances.

This is not just a traditional media sales role; it is about expanding our business beyond its traditional trade partner base and designing complex, 12-to-24-month partnerships that deliver true value to the Endeavour Group (EDG).

You will own the commercial relationships and revenue outcomes for our highest-priority strategic partners. Your focus will be on closing and scaling alliances that are not only commercially robust but also additive to the customer experience across our core brands: BWS, Dan Murphy's, and ALH.

Sound good? Read on.

Here is a taster of what you can expect in this role:

- Drive Non-Endemic Growth: Build MixIn’s pipeline and revenue from advertisers outside Endeavour’s traditional base, converting emerging opportunities into sustainable, multi-year revenue streams.
- Elevate the Customer Experience: Identify and design high-value partnerships that go beyond standard retail media, offering tangible, additive value to the customer journey across EDG brands.
- Own the Portfolio & Pipeline: Manage the revenue pipeline, forecasting, and performance of the strategic partnerships portfolio,



ensuring we are maximizing mutual commercial outcomes.
- Navigate Agency Landscapes: Build strategic relationships with media agencies, trading teams, and investment decision-makers to increase MixIn’s share of agency-controlled media budgets.
- Lead Complex Negotiations: Lead commercial negotiations with partners—protecting MixIn’s economics and long-term strategic interests while crafting mutually beneficial commercial models.
- Champion Audience Products: Lead the commercialisation of MixIn's advanced audience products, including first-party audiences, clean room capabilities, and measurement solutions.
- Cross-Functional Leadership: Act as the central node between Retail Media, Marketing, Store Operations, and external partners to seamlessly execute complex, long-term initiatives.

Now let’s talk about you:

- Strategic Deal-Maker: You have a proven track record of developing and growing material commercial partnerships and revenue streams, particularly long-cycle (12–24 month) deals with non-endemic advertisers or new categories.
- Industry Expertise: Strong background in strategic partnerships, media sales, business development, or agency partnerships within retail media, advertising, digital, or technology.
- Stakeholder Maestro: Exceptional ability to build senior external relationships and navigate complex, internal cross-functional matrix environments to bring multi-brand initiatives to life.
- Commercial & Technical Acumen: Deep capability in commercial negotiation, paired with a strong understanding of digital media, audiences, programmatic advertising, and campaign measurement.
- Customer-Centric Vision: You understand that the best commercial partnerships also prioritize the end-customer experience, creating integrated campaigns rather than just driving transactional revenue.

The benefits are good too

- We offer hybrid ways of working
- An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supe

📌 Senior Manager, Strategic Partnerships (Australia)
🏢 Endeavour Group
📍 Australia