Overview

About us:

Influential is Publicis Groupe ANZ’s social-first and influencer-led agency. We sit at the intersection of culture, creators, and creativity, partnering with brands to deliver best-in-class social, influencer and content-driven work that drives real business outcomes.

As part of Publicis Groupe, Influential works closely with media, creative, PR and production partners across the Power of One model — giving our teams access to scale, capability and opportunity, while maintaining the agility and creative energy of a specialist agency.

We are a quick-growing agency, building smarter operating models to support increased demand across Social, Influencer and Creative — and this role is central to that ambition.

The Role:

Are you social-first, culturally curious and always across what’s trending on TikTok, Instagram and beyond?

Influential is an end-to-end Social & Influencer agency, combining creative and media expertise with a deep understanding of the social landscape to create ideas that connect brands with culture.

We’re looking for a Social Media Executive to join our team and help bring social and influencer campaigns to life. You’ll work across content, community management, influencer campaigns, reporting and social insights, making this a great opportunity to build your career in the fast-moving world of social and creator marketing.

General Responsibilities:

- Support the development and delivery of social media and influencer campaigns across multiple channels.
- Create and nurture client social communities,



helping drive engagement and growth.
- Manage community conversations and user-generated comments, escalating relevant issues when needed.
- Maintain social content calendars and write engaging social copy.
- Use social analytics and campaign reporting to uncover insights and recommendations for clients.

We are looking for someone who has:

- Has 12+ months’+ experience managing client social channels and/or supporting influencer campaigns.
- Is confident across platforms including TikTok, Instagram and Facebook.
- Lives and breathes social and enjoys staying across culture and emerging trends.
- Has a good understanding of the Australian influencer and creator landscape.
- Can turn social performance and analytics into clear, useful insights.
- Has agency experience or experience working across multiple brands or campaigns, which would be a bonus

Why join Influential?

You’ll be part of Publicis Groupe, with access to flexible working options, learning and development, wellbeing initiatives and employee benefits, while building your career within a specialist social and influencer agency.

What we will offer you:

Be a part of the Publicis Groupe family,



one of the world’s most progressive and dynamic modern communications businesses. Enjoy all the perks that come with our network offering:

- Work with a diverse team where we value all the benefits of harnessing differences for our people, our clients, and our business.
- A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.
- A creative, fun and rewarding office environment where people love working with each other, supported p by our Publicis Liberté flexibility approach "working your way, with us"
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality and Inclusion strategy driven through our Viva Women, Égalité, enABLE and Embrace (reconciliation action plan) programs.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.
- Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical &

📌 Social Media Executive (Sydney)
🏢 Publicis Groupe
📍 Sydney