Influential is Publicis Groupe ANZ’s specialist social and influencer agency, delivering culture led, creator‑ powered‑ work for some of Australia’s leading brands.

We operate as part of Publicis Groupe’s Power of One model — working seamlessly with creative, media, PR and production partners to deliver integrated solutions, while maintaining a sharp social first‑ point of view.

As Influential continues to grow, we are investing in senior leadership to deepen client relationships, build teams, and elevate the quality and scale of our creative and influencer output.

Overview

We're looking for a Social Creative to join our growing creative team.

In this role you'll create social-first ideas, content and campaigns across our clients. Think reactive moments, big campaign ideas and always‑on storytelling that people actually want to watch, share and talk about. It's ideas‑led but hands‑on. You'll work alongside senior creatives, strategists, designers and producers to turn smart thinking into work that gets noticed. You don't need to know everything. You do need to be curious about everything.

Responsibilities

What you'll do

- Come up with big ideas, small ideas and weird ideas, as long as they're good ones
- Turn cultural insights, trends and internet behaviour into creative opportunities for brands
- Get hands‑on with content creation: shooting, directing, editing and making
- Edit short‑form video with a sharp instinct for hooks, pacing, sound and storytelling
- Spot new formats and platform opportunities, and know when something's worth jumping on (and when to leave it alone)
- Collaborate with senior creatives, strategists, designers and producers to make the work better




- Help lead social‑first ideas in pitches
- Use AI and emerging tools to experiment, prototype and push ideas further
- Help us take Influential's output from "content" to cultural contribution

Qualifications

What you're outstanding at

- Ideas first: You can take a brief and find the interesting angle hiding inside it
- Social fluent: You know why something works on TikTok but flops on Instagram. You can spot the difference between a trend, a meme and a brand trying way too hard
- Curious about people: You're interested in what makes people think, feel and act, and you use that to make ideas that earn attention
- Audience empathy: You look beyond demographics to the needs, behaviours and cultural influences that shape how different audiences respond
- Hands‑on maker: You can pick up a camera, shoot it, edit it and get it out the door
- Strong creative taste: You have a point of view and know when something feels fresh and when it feels tired
- AI curious: You're keen to use AI across ideation, image, video and production
- Collaborative: You're generous with ideas, open to feedback and make the people around you better
- Tools of the trade Some mix of Adobe Creative Suite and AI creative tools such as Midjourney, Runway and Firefly. You don't need to be an expert in everything. You do need to be excited to learn, make and experiment.




- Qualifications? A degree in Psychology, Behavioural Science, Communications, Marketing or similar is handy, but not essential. Your portfolio, creative thinking and cultural curiosity matter most.

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Paren

📌 Social Creative (Sydney)
🏢 Influential
📍 Sydney