INNOCEAN is the fastest growing agency network in the world, with 32 global offices and more than 4,100 employees in 23 countries.

At INNOCEAN Australia, we operate with the autonomy of an indie, and the scale of a multinational – all in service of our promise to clients and team members to deliver Fearless Creativity that earns an unfair share of attention.

We opened our doors in Australia in 2008 with two foundation clients: Hyundai and Kia. Since 2020 the Sydney business has been on a mission to diversify our roster which now includes FMCG, NGO, Insurance, Tourism and Technology brands, not to mention our own Gender Equality not for profit division called F*ck the Cupcakes.

We’re a proud, fearless and ambitious group of over 80 creatives, strategists, client partners, media experts, technologists, analysts, and producers who work together in a flat and highly collaborative environment. We are uniquely geared to build integrated creative solutions across all touchpoints on a consumer’s journey with a brand, and in culture.

We’re famous for our category defying work and an enviable trophy cabinet. Day to day, we dare to break the rules, make noise and embrace a curious and collaborative culture that turbochargeseverything we do – this is what allows us to punch above the competition, clear the clutter and unearth the uncomfortable truths that unlock truly attention grabbing, fearless ideas. It’s how we create bonds between brands and consumers, and between us and our clients. Think of us as an extension of the marketing team. One with all the capabilities required to deliver work that gets attention and drives cultural connection.

About Innocean

INNOCEAN is the fastest growing agency network in the world,



with 32 global offices and more than 4,100 employees in 23 countries.

At INNOCEAN Australia, we operate with the autonomy of an indie, and the scale of a multinational – all in service of our promise to clients and team members to deliver Fearless Creativity that earns an unfair share of attention.

We opened our doors in Australia in 2008 with two foundation clients: Hyundai and Kia. Since 2020 the Sydney business has been on a mission to diversify our roster which now includes FMCG, NGO, Insurance, Tourism and Technology brands, not to mention our own Gender Equality not for profit division called F*ck the Cupcakes.

We’re a proud, fearless and ambitious group of over 80 creatives, strategists, client partners, media experts, technologists, analysts, and producers who work together in a flat and highly collaborative setting. We are uniquely geared to build integrated creative solutions across all touchpoints on a consumer’s journey with a brand, and in culture.

We’re famous for our category defying work and an enviable trophy cabinet. Day to day, we dare to break the rules, make noise and embrace a curious and collaborative culture that turbochargeseverything we do – this is what allows us to punch above the competition, clear the clutter and unearth the uncomfortable truths that unlock truly attention grabbing, fearless ideas. It’s how we create bonds between brands and consumers, and between us and our clients.



Think of us as an extension of the marketing team. One with all the capabilities required to deliver work that gets attention and drives cultural connection.

About the Role

You will run the day-to-day planning on our foundation automotive client, a significant national advertiser, with exposure across our wider portfolio of media clients. You will work into a Planning Director who leads the client relationship. You will build the plans, own the detail, and increasingly own the thinking.

What sets this role apart is where you sit. Innocean is a genuine full service agency, so media works side by side with creative rather than down the hall from it. Paid and owned digital, technology and data are embedded inside the media team rather than sitting in a separate unit you brief. You plan it, you buy it, you optimise it, and the analyst who proves it worked sits next to you.

Our agency positioning is Fearless Creativity, and in media we have translated that into Media without Fear or Favour: recommendations built on what is right for the client, not what is easy, familiar, or convenient for anyone else. If you have ever had to defend a plan you did not believe in, you will understand why that matters.

You will play a role in the development of our account executive’s and media assistants, playing a lead role in facilitating their career development plan’s as well as management of their day-to-day.

Strategic Media Planning

- Develop Media Strategies: Create comprehensive media strategies that align with clients' marketing objectives and brand goals. Utilise data and insights to craft effective media plans.
- Channel Selection: Identify and recommend the most suit

📌 Planning Manager (Sydney)
🏢 Innocean Australia
📍 Sydney