Make an Impact with Data That Drives Education

Keypath Education is a leading EdTech company that partners with universities to design, launch, and manage high-quality online degree programs. We combine data-driven decision-making with deep sector expertise to help our university partners grow enrolment, improve student outcomes, and expand access to education.

Why Join Keypath?

- EdTech leader across Australia and SE Asia
- Flexible “Work Anywhere” model (remote, hybrid or office)
- High-growth environment with strong career development opportunities
- Collaborative, innovative, people-first culture
- Certified as a Great Place to Work in Australia & Malaysia

The Opportunity

As a Marketing Manager at Keypath, you'll play a pivotal role in driving growth for a portfolio of leading university partners. Working at the intersection of product marketing, performance marketing and commercial strategy, you'll own the end-to-end marketing performance of your programs, from awareness and lead generation through to enrolment and re-enrolment.

You'll collaborate with cross-functional teams across marketing, admissions, student success, insights and university stakeholders to create data-driven campaigns that connect prospective students with life-changing educational opportunities. This is an exciting opportunity for a commercially minded marketer who enjoys combining strategic thinking, creativity and analytics to deliver measurable results

Please note that this is a 12-month Fixed Term position.

What You'll Be Doing

- Own the marketing strategy and performance for a portfolio of online degree programs, ensuring lead,



application and enrolment targets are achieved.
- Develop a deep understanding of your programs, target audiences, market trends and competitive landscape to inform marketing decisions.
- Plan, execute and optimise integrated marketing campaigns across paid, owned and earned channels.
- Brief and collaborate with specialist teams including media, content, design, SEO, events and communications to deliver high-impact campaigns.
- Monitor and analyse funnel performance, using insights and data to improve conversion rates and student outcomes.
- Partner with admissions, student success and university stakeholders to identify opportunities and remove barriers across the student journey.
- Manage marketing budgets, forecasts and performance reporting, proactively identifying risks and growth opportunities.
- Champion continuous improvement through testing, learning and the implementation of best-practice marketing approaches.
- Build trusted relationships with university partners and internal stakeholders, ensuring alignment and delivering a world-class partner experience.

About You

You're a commercially driven marketing professional who loves turning insights into action and delivering measurable results. You thrive in a fast-paced,



collaborative environment and enjoy balancing strategic thinking with hands-on execution.

You'll bring:

- 5+ years' experience in marketing, including experience in a marketing management role.
- Strong experience in product marketing, performance marketing or full-funnel campaign management.
- A proven track record of driving growth and commercial outcomes across complex customer or student journeys.
- Experience using marketing and analytics platforms such as Google Analytics, CRM systems and reporting dashboards to inform decision-making.
- Exceptional stakeholder management skills, with the ability to influence and collaborate across multiple teams and external partners.
- Strong project management, communication and presentation skills.
- A data-driven mindset with a passion for testing, optimisation and continuous improvement.
- A tertiary qualification in Marketing, Business, Communications or a related field.

Most importantly, you'll be motivated by the opportunity to help students access high-quality education and contribute to Keypath's mission of transforming lives through learning.

What We Offer

- Career development support, including access to certifications and training programmes.
- Flexible working (remote, hybrid or office)
- Employee Assistance Program and wellbeing initiatives
- Access to LinkedIn Learning and career development programs
- IT Equipment provided for your success

Ready to Make an Impact?

Join Keypath and help shape the future of education. We welcome applicants from all backgrounds and are committe

📌 Marketing Manager (Melbourne)
🏢 Keypath Education
📍 Melbourne