Performance Marketer (Landsborough)

Performance Marketer (Landsborough)

06 Nov
|
The Groomi
|
Landsborough

06 Nov

The Groomi

Landsborough

Content Creator & Video Editor (Paid Social Ads) The Groomi HQ, Landsborough (Sunshine Coast) – Part Time, 3 days a week

About The Groomi The Groomi started in 2023 in a garage on the Sunshine Coast, with two fluffy dogs, a house full of fur and a vacuum brush that didn’t exist yet. We built it. Today we ship thousands of orders a week from our warehouse in Landsborough, and 100,000+ dog owners use our grooming tools, wipes and washes. Almost every sale starts with an ad on Facebook, Instagram or TikTok, so creative is the engine of the business.

About the Role We’re after someone who makes ads, not just content. You’ll come up with the ideas, write the scripts, film them with real dogs (and the odd cat), and edit them into ads that run on paid socials. You’ll work side by side with our in‑house groomer and both founders who understand the importance of creative. You film each other, so you’ll be in front of the camera as much as behind it.

Key Responsibilities

Come up with ad concepts, angles and hooks. Pull apart winning ads and work out why they work.

Write scripts for 15–60 second ads

Film with real dogs and cats

Get on camera: presenting, demoing products, skits

Edit into finished ads (captions, voice-over, sound)



with multiple hook variations for Meta and TikTok

Check the results (hook rate, hold rate, click-through, cost per purchase) and use them to make the next round better

About You

You’ve made video ads that ran with paid spend on Meta or TikTok, and have a portfolio of ads, not just organic content

Robust editor. We use CapCut, but Premiere pro is also fine

Natural on camera. Real beats polished.

You write your own hooks and scripts, and can explain why an ad worked

Comfortable around dogs of all sizes all day: wet, shedding, wriggly

Local to the Sunshine Coast and able to work on site 3 days a week

Ways of Working & Mindset

Own their ideas from first pitch to final cut

Move fast, test a lot and learn from the numbers

Say what they think

Don’t take themselves too seriously

What You’ll Love About Working at The Groomi

Part‑time, 3 days a week, flexible on which days

Real dogs on set and a dog friendly office

Creative ownership: you pitch it, you make it, it runs

Work directly with the founders, and a young ambitious team

Pet-friendly workplace: bring your dog to work

📌 Performance Marketer (Landsborough)
🏢 The Groomi
📍 Landsborough

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