Vyril is an Australian sales and marketing consultancy partnering with ambitious businesses across diverse industries, including:

- Real Estate and Finance
- Professional Recruitment
- Procurement and Logistics
- High-Ticket B2B Services

We operate a distributed team of highly skilled specialists in the Philippines, including graphic designers, video editors, web developers, copywriters, and SEO specialists.

We don’t believe in micromanagement. Instead, we hire self-driven specialists, provide clear strategic outcomes, equip them with the creative resources they need, and trust them to deliver.

Vyril is an Australian sales and marketing consultancy partnering with ambitious businesses across diverse industries, including:

- Health & Wellness
- Real Estate and Finance
- Professional Recruitment
- Procurement and Logistics
- High-Ticket B2B Services

We operate a distributed team of highly skilled specialists in the Philippines, including graphic designers, video editors, web developers, copywriters, and SEO specialists.

We don’t believe in micromanagement. Instead, we hire self-driven specialists, provide clear strategic outcomes, equip them with the creative resources they need, and trust them to deliver.

THE CHANCE

We are looking for an exceptional Senior Paid Media Specialist with at least 5 years of hands‑on experience managing both Google Ads and Meta Ads campaigns.

In this role, you will take ownership of paid media accounts for high‑growth Australian businesses, developing and executing strategies that drive measurable commercial results.

Your focus will include reducing Cost Per Acquisition (CPA) for local service brands,



scaling qualified B2B leads, and maximising Return on Ad Spend (ROAS) for high‑spending commercial accounts.

You won’t be working in an operational silo. You’ll have access to Vyril’s dedicated design and video editing team to develop the creative assets needed to support and improve campaign performance.

KEY RESPONSIBILITIES

1. End‑to‑End Account Ownership

- Build, launch, manage, optimise, and scale campaigns across Google Ads (Search, Performance Max, Display, and YouTube) and Meta Ads (Facebook and Instagram).
- Take full ownership of assigned client advertising accounts.
- Develop campaign strategies aligned with individual client objectives and commercial targets.

2. Commercial Performance & KPI Management

- Optimise campaigns against key business metrics, including:
- Customer Acquisition Cost (CAC)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Qualified Leads and Booked Appointments
- Identify opportunities to improve campaign efficiency and profitability.
- Manage advertising budgets strategically to maximise results.

3. Campaign Auditing & Optimisation

- Conduct regular account audits and performance reviews.
- Analyse search query reports, placement quality, and negative keyword lists.
- Monitor audience saturation, ad frequency,



and creative fatigue.
- Identify wasted advertising spend and implement corrective actions.

4. Creative Strategy & Asset Development

- Identify creative fatigue and opportunities for new advertising angles.
- Develop compelling ad hooks, concepts, and creative testing strategies.
- Independently conceptualise, design, and produce advertising creatives using Canva and/or Adobe Creative Suite.
- Develop and execute creative concepts, including static and video ad assets, aligned with campaign objectives and performance goals.

5. Tracking, Analytics & Measurement

- Configure and audit conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Manage Meta Conversions API (CAPI) implementation and tracking accuracy.
- Establish consistent UTM tracking structures.
- Support CRM and booking engine integrations.
- Identify opportunities to improve landing page conversion rates (CRO).

6. Reporting & Communication

- Prepare concise, insight‑driven weekly performance reports.
- Provide Loom video breakdowns highlighting:
- Campaign performance and key results.
- Tests conducted and their outcomes.
- Identified opportunities and challenges.
- Recommended actions and optimisation priorities.
- Communicate performance insights clearly to Australian leadership and clients when required.

WHO WE’R LOOKING FOR
Technical Requirements

1. Proven Paid Media Experience

- Minimum 5 years of verifiable, hands‑on experience managing both Google Ads and Meta Ads accounts.
- Demonstrable experience managing campaigns across mu

📌 Senior Paid Media Specialist (New South Wales)
🏢 Vyril | Sales & Marketing
📍 New South Wales