Social Media Coordinator (Sydney)

Social Media Coordinator (Sydney)

06 Nov
|
National Film and Sound Archive of Australia
|
Sydney

06 Nov

National Film and Sound Archive of Australia

Sydney

About the National Film and Sound Archive The National Film and Sound Archive of Australia (NFSA) is Australia’s audiovisual archive, telling the national story by collecting, preserving and sharing audiovisual media, the cultural experience platforms of our time. The collection itself dates back to 1935, making it one of the world’s oldest audiovisual collections. It is also one of the country’s most used cultural collections, with around 125 million views of collection content each year. The NFSA is in a period of significant change. Following increased Government investment, the institution is in a process of digital transformation, establishing the NFSA as Australia’s most dynamic and valued cultural organisation. We are rebuilding our curatorial workforce and developing the NFSA’s capacity to digitise our collection at scale – to preserve it for the future, to make sure it can be discovered, and to share it with all Australians. We continue to work on developing a stable, secure and future-proof workforce across our four physical sites based in Canberra and Mitchell in the ACT as well as in Sydney and Melbourne. We are also undergoing a program of business improvement for many of our corporate systems to improve efficiency and reduce manual handling. We are an ambitious organisation, and we aim to be an employer of choice within the Galleries, Libraries, Archives and Museums (GLAM) sector, providing exciting and challenging work, as well as favourable employment conditions and unique development opportunities for our staff.

Cultural Values

We are an equal opportunity employer, embracing a diverse range of applicants such as veterans, and people who identify as Aboriginal and/or Torres Strait Islander, LGBTQIA community members, individuals with disabilities and/or health conditions,



as well as those from varied faith and cultural backgrounds. At the NFSA we prioritise the development of a safe, inclusive, and high-performance culture through shared actions and behaviours that align with our strategy and direction. This empowers our employees to effectively contribute to our goals. The National Film and Sound Archive of Australia is committed to ensuring a child-safe and child-friendly environment. All employees are expected to demonstrate a commitment to, and support for these principles in theory and practice.

About the Team

The Editorial and Content team is part of the Audiences, Brand and Content branch. Based in Sydney and working closely with colleagues in Canberra and Melbourne, the team delivers best practice, data informed publishing that connects the NFSA’s collection with audiences through agile cultural conversations. The team produces a high volume of content across the NFSA website, online video and social media platforms, with a focus on growing reach, relevance and audience diversity. Social media is a central part of this publishing ecosystem – driving discovery, engagement and video led storytelling across third party platforms. The team works closely with Curatorial, First Nations Engagement, Marketing, Communications, Production, and Enterprises colleagues to deliver ambitious content while managing rights, reputation and risk.

The Opportunity





The Social Media Coordinator supports the NFSA’s social platforms as a primary driver of audience growth and public engagement, building on established foundations across our YouTube and Meta channels. Reporting to the Online Video and Social Media Manager, the role helps manage the social content pipeline, including coordinating content plans and calendars, contributing ideas for original and platform-responsive content, and supporting the creation and distribution of social media content. Working closely with stakeholders across the organisation, the Social Media Coordinator helps connect audiences with the NFSA’s collections, stories and programs and may assist with content shoots and other social-first projects. This role contributes to the next phase of the NFSA’s social media evolution by helping expand reach, strengthen audience connection and grow the channel suite through engaging social and video content. Working within a specialist social media team, the Social Media Coordinator supports content planning, publishing, optimisation and audience engagement across multiple platforms.

Please note: This recruitment process is intended to fill both current and future vacancies. While the position on offer is a non-ongoing 12-months contract, a merit pool of suitable applicants may be established to fill similar ongoing and non-ongoing positions within the next 18-months. Under limited direction, this position is responsible for delivering the following functions:

- Coordinate day-to-day delivery of the NFSA’s social media content calendar, including scheduling, publishing and optimisation across Facebook, Instagram, YouTube and emerging platforms.
- Assist with social media

📌 Social Media Coordinator (Sydney)
🏢 National Film and Sound Archive of Australia
📍 Sydney

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