We are currently hiring for two Activation Director positions.

Role Summary

As an Activation Director, you lead Activation across a portfolio of clients. You set the direction for search, social and programmatic activity on your accounts, maintain quality and commercial standards, and develop the team responsible for day-to-day account delivery.

You own senior client and partner relationships across your portfolio and are accountable for client performance, financial health, and team capability. Your focus is on leadership, strategic direction, people development, and business outcomes, while contributing to the broader Activation practice.

Key Responsibilities

Responsibilities are grouped according to the seven capabilities within the Activation Career Pathways framework.

Client Centricity

- Define the long-term Activation vision for your portfolio and translate client business objectives into integrated activation strategies across channels.
- Ensure channel strategies align directly with commercial outcomes.
- Challenge and redirect client briefs where required to maximize results.
- Maintain ultimate accountability for client performance and proactively address underperformance.
- Own senior client relationships, including annual reviews, QBRs, and escalations.
- Grow client partnerships and identify opportunities for expansion.
- Present integrated performance narratives linked to business outcomes.
- Ensure reporting quality across teams.
- Support new business opportunities and pitches beyond your portfolio.

Investment

- Define digital investment strategies aligned to client commercial objectives and growth ambitions.
- Maintain senior relationships with platforms, vendors and media partners.
- Oversee financial governance across the portfolio, including forecasting, MEIO management,



reconciliation and error prevention.

Craft

- Lead quality assurance and process governance initiatives.
- Identify and resolve systemic process issues.
- Maintain accountability for activation quality across all accounts.
- Apply learnings from incidents across teams to improve standards.
- Set and uphold brand safety and compliance standards.
- Manage escalations and client communications relating to serious incidents.
- Establish capability standards and ensure certification coverage aligns with client channel requirements.

Agency Collaboration

- Lead collaboration with agency leadership and client stakeholders.
- Foster integration between strategy, planning, media and creative teams.
- Define delivery models between local and offshore teams.
- Ensure effective offshore hub utilisation, quality and cost efficiency.
- Identify collaboration barriers and implement scalable improvements.

People Leadership

- Lead, coach and develop team members through regular performance and career development discussions.
- Manage talent planning and succession across the portfolio.
- Identify high-potential talent and support career progression.
- Make performance and remuneration recommendations in line with company processes.
- Partner with leadership and People & Culture teams on workforce planning and recruitment.
- Address performance concerns proactively and appropriately.
- Build an inclusive,



supportive and high-performing team culture.

Team & Conduct

- Demonstrate the highest standards of professionalism, communication and leadership.
- Set expectations around team responsiveness and accountability.
- Ensure leaders remain visible, engaged and connected to their teams.
- Drive strong delivery discipline across the portfolio.

Key Performance Indicators

- Client Health: Portfolio clients are retained, growing and providing positive feedback.
- Client Performance: Agreed KPIs are achieved across the portfolio, with recovery plans in place where required.
- Financial Health: Forecasts are accurate, margins meet targets, and scopes align with fees.
- Quality: No recurring errors, with root-cause analysis and corrective actions implemented for any incidents.
- People: Key talent is retained, and all direct reports have active development plans.
- Partners: Joint business plans and partner commitments are successfully delivered.
- Practice Contribution: Demonstrates leadership beyond the portfolio through innovation, capability building and operational excellence.

Skills & Experience

- Typically, 8+ years' experience in performance marketing or digital media, including team leadership experience.
- Deep expertise in at least one of Search, Social or Programmatic Media, with strong knowledge across all three disciplines.
- Proven ability to manage senior client relationships and navigate complex commercial discussions.
- Robust commercial and analytical acumen.
- Demonstrated success in building and developing high-performing teams.
- Experience managing partner and vendor relationships.
- Excellent stakeholder management and communication skills.
- Ability to maintain clear judgement and composure under pressure.

📌 Activation Director (Melbourne)
🏢 Omnicom Media
📍 Melbourne