ABOUT ALL THINGS GOLDEN:

All Things Golden is an Australian fashion and lifestyle brand focused on creating elevated wardrobe foundations designed to be worn, lived in and loved for years to come. With a strong focus on quality, intentional design and thoughtful storytelling, we are building more than a fashion brand - we are creating a community and customer experience that feels deeply considered, inspiring and human. As we continue to grow both locally and globally, we are looking for people who are excited by the intersection of creativity, commerce and meaningful brand building.

ROLE PURPOSE:

The Brand Marketing Manager is responsible for bringing All Things Golden’s brand strategy to life, building brand awareness, strengthening customer connection and supporting sustainable business growth across all customer touchpoints.

Reporting to the Chief Marketing Officer (CMO), the role leads the day-to-day execution of brand marketing initiatives, including campaigns, content, public relations, activations and partnerships, ensuring a consistent and compelling brand experience across All Things Golden’s digital channels, flagship retail store and integrated wellness studio.

Working closely with Design, Product, Digital Marketing and CRM, the role ensures brand activity is creatively considered, commercially effective and aligned with All Things Golden’s positioning, values and broader business objectives.

Through a combination of creative judgement, hands-on execution and commercial awareness, the Brand Marketing Manager translates brand strategy into meaningful customer experiences that build brand equity, deepen engagement and contribute to All Things Golden’s long-term success.

KEY RESPONSIBILITIES

- Plan and deliver integrated campaigns and GTM launches, working with Product and Design so brand moments align to the drop calendar




- Own brand voice, tone and creative consistency across all customer touchpoints, partnering with the CMO and Founder to translate brand strategy into cohesive, distinctive and commercially relevant storytelling.Lead social content strategy and production, building a content engine that feeds both brand and performance channels
- Lead owned social content strategy and production, building a consistent, insight-led content engine that strengthens brand storytelling, builds community and supplies high-quality creative assets for both organic and paid channels in partnership with Digital.
- Deliver PR strategy and media relationships that build brand credibility and earned reach
- Manage influencer, ambassador and brand collaboration programs, from sourcing and negotiation through to content delivery and measurement
- Plan and run physical activations, flagship store events and wellness studio programming that bring the brand to life on-premise
- Collaborate with the Performance Marketing Manager to create steady pipeline of high-quality creative assets for paid and performance channels
- Manage creative, PR and production agencies and talent, including briefs, budgets and delivery
- Track and report on brand health, campaign performance and customer engagement, using insights to improve future activity and understand the contribution of brand initiatives to commercial outcomes.
- Collaborate with the CMO, Founder and cross-functional teams,



balancing transparent ownership of brand delivery with a collaborative working style

EXPERIENCE & SKILLS

- 6 to 10 years in brand or marketing roles, ideally in fashion, activewear, lifestyle or wellness
- Proven delivery of campaigns, content, PR and partnerships end to end
- Experience with influencer, ambassador and collaboration programs
- Exposure to physical retail activations or events
- Strong commercial awareness, with the ability to connect brand activity to customer engagement, growth and commercial outcomes while maintaining brand integrity.
- Strong creative judgement and sharp attention to detail
- Collaborative, high EQ and comfortable working alongside Founder-led decision making
- Degree in Marketing, Communications, Commerce or a related field

KEY DETAILS

Employment type: Full time position

Working Days: Monday - Friday

Start Date: Immediate start

Working Arrangement: Hybrid working, predominantly in office

Location: Hawthorn East, Melbourne VIC

PERKS

50% staff discount across A.T.G. collections

20% family and friends discount

Weekly pay cycle

Birthday leave

Access to staff wellness classes within our in-house studio space

Discounted practitioner treatments within our wellness residency rooms

Our weekly “Focus & Flow” initiative supports uninterrupted deep work, creativity and autonomy

Work from our thoughtfully designed Hawthorn East HQ and flagship environment

Regular team events and connection experiences

Opportunities for personal growth, learning and career development

Be part of a fast-growing Australian brand with a strong community and people-first culture

HOW TO APPLY: To apply, please send your tailored cover letter and your current CV to:[email protected]

📌 Brand Marketing Manager (Melbourne)
🏢 All Things Golden
📍 Melbourne