About Fleur Studios

Fleur Studios is a design led brand creating timeless, sculptural furniture and objects for the way we live now. We care deeply about materiality, craftsmanship and considered design, and we value people who take pride in bringing that vision to life across the whole customer experience.

About the Role

This role has been created to drive Fleur Studios’ next stage of growth, leading our marketing across Australia and the US.

Reporting to the Directors, you’ll own marketing strategy and commercial performance, building measurable growth across email, website and social. You’ll execute on the brand’s creative direction, making sure it carries through every channel and delivers results.

This role suits a commercially sharp marketer who takes real ownership of outcomes, has a natural eye for premium brands, and has the judgement to know when to lead from the front and when to build through others.

We’re looking for the right candidate, not a convenient one. If you’re interstate and feel you have what it takes, this is a career choice worth the move.

Responsibilities

Strategy & Commercial Performance

- Set the marketing strategy across email, website and social, and the explicit, prioritised plan that delivers it.
- Shape how we market to both our direct to consumer (DTC) and trade/B2B audiences, understanding what drives each and where the growth sits.
- Develop and manage the marketing budget, allocating spend across paid media, tools and campaigns to maximise return.
- Define KPIs and performance targets across all channels, using data to guide investment and priorities.
- Report on marketing performance against sales and revenue targets,



identifying the biggest opportunities for growth.

Australia & US

- Lead marketing across both our Australian and US markets, adapting positioning, campaigns and customer experience so the brand lands with each audience.

Campaigns & Launches

- Plan the commercial side of campaigns and product launches, from calendar and channel mix through to targets and post launch reporting.
- Oversee the team delivering campaigns, making sure the work is on brand, on time and built to perform.

CRM & Lifecycle Marketing

- Own lifecycle marketing end to end, from segmentation and calendar planning through to running email and SMS campaigns yourself, consistently meeting retention and revenue targets.
- Use customer data to personalise and refine campaigns across DTC and trade audiences.
- Continuously test, measure and improve performance across the full customer lifecycle.

Website & User Experience

- Lead website content, merchandising and UX strategy, ensuring every page is on brand and built to convert.
- Identify and prioritise opportunities to improve site performance and conversion rate, briefing developers and designers as needed.
- Manage on page SEO and AI discoverability across the website and content.
- Monitor analytics and translate insights into clear, prioritised recommendations.

Social Media & Performance Marketing





- Oversee social media strategy across Instagram, TikTok and Pinterest, setting commercial priorities and making sure the team’s plan delivers against them.
- Manage our paid media agency, setting direction and priorities with the Directors and holding them accountable to performance targets.

Team Leadership

- Lead and develop the marketing team, setting priorities and building capability.
- Be the Directors’ key strategic voice on all things marketing.

What We’re Looking For

- 5 to 8+ years in performance, brand or ecommerce marketing, ideally within a premium, lifestyle or DTC consumer brand, with exposure to trade audiences a bonus.
- A strong track record of driving marketing performance and measurable commercial results.
- Proven experience managing budgets and prioritising spend across channels.
- Strong understanding of brand positioning, paired with real hands-on capability.
- Experience marketing across more than one market, ideally including the US.
- Confident with Klaviyo, Meta Ads Manager, Google Ads and GA4.
- Experience building, leading and developing high performing teams.
- Sharp commercial instincts, with the judgement to prioritise ruthlessly and make decisions under ambiguity.
- Excellent writing and communication, with the ability to adapt tone across every brand touchpoint.
- A real passion for design, interiors and premium brands.

This is a full time role with a hybrid working arrangement.

Sound like you? We’d love to hear from you. Email your cover letter (tell us why you’re the right fit and share a result you're proud of), along with your resume to [email protected].

📌 Head of Marketing (Gold Coast)
🏢 Fleur Studios
📍 Gold Coast