PROTRADE United

Australia and New Zealand’s leading provider of business advisory to the trades industry. Our mission is to provide business owners with the tools, resources, and information to create consistency of results and long-term stability in their business.

About The Role:

We’re looking for a passionate and results-driven Marketing & Communications Specialist to join our dynamic team. This is an exciting chance for someone who thrives in a fast-paced environment and is eager to make a real impact in the trades and construction industry.

In this role, you’ll take the lead in crafting compelling content, responsible for developing and executing PROTRADE United’s content marketing strategy, with a primary focus on organic social media, email marketing, audience engagement and automated lead nurturing.

- Develop and execute comprehensive email marketing strategies that align with our Trades and Construction target audience

- Create, design, and execute email marketing campaigns using tools such as Mailchimp, Ontraport, or similar platforms

- Drive the social media presence of the organisation, including content creation, community engagement, and campaign execution

- Manage email databases, including segmentation and maintenance

- Create engaging social media content to grow our online community

- Drive co-marketing campaigns with our Strategic Partners

- Implement CTA forms and Zapier integrations to ensure seamless lead capture, accurate CRM integration and high-quality marketing data

- Manage and schedule organic content across Facebook, Instagram, LinkedIn, Youtube

- Create visually appealing email and social media templates and graphics using design tools like Adobe Creative Suite or Canva





- Effectively promote our online and offline events to SME's in the trade/construction sector

- Utilise analytics tools to measure and analyse marketing performance, providing insights and recommendations for continuous improvement.

Are you the right fit?

- Proven experience in email marketing and social media management 3 years

- Business to business marketing experience specifically with Trades & Construction SME's, this is a must

- Can-do attitude and passion for Marketing

- Excellent understanding of Email and Social Media Marketing platforms (Mailchimp, Ontraport, Meta, LinkedIn, YouTube)

- Strong working knowledge of using Zapier across marketing platforms, CTA forms and CRM systems

- Experience in reporting data for monthly Marketing Meetings

- B2B Event Marketing experience with a proven track record

- Advanced design skills with tools like Adobe Photoshop, Illustrator, or Canva

- Desirable - Ontraport CRM experience is a massive plus!

Perks and Package:

- Great culture where team players work together to achieve a common goal

- Remote working

- 3-day Permanent Parttime (Tues-Thurs), with potential to increase hours

- Solid remuneration $$$

- World class ongoing training and development

- Laptop and all technology provided

- Career progression opportunities.

If you would like to apply for this role, please submit the following:

1. What do you believe is different about marketing to trades and construction SME business owners compared with marketing to a general B2B audience?

2. Provide examples of digital content you have created and social media pages you have managed specifically within the trades and construction industry. Where possible, include links to your work.

📌 Marketing & Communications Specialist (Melbourne)
🏢 PROTRADE United
📍 Melbourne