About Us

White Light Beverages is an independent Australian spirits company founded by two chefs with a passion for quality, flavour and doing things differently.

Our growing portfolio includes White Light Vodka, Triple G Gin and Luna Hueca Tequila, three distinctive premium spirits brands gaining momentum across Australia's hospitality and retail markets.

We're entering an exciting stage of growth, expanding our distribution nationally and internationally, and we're looking for the right person to take ownership of our Western Australian market.

About the Role

We're looking for a motivated, commercially driven On & Off-Premise Sales Manager to develop and grow our business across Perth and regional Western Australia.

This is a hands-on, field-based sales role suited to someone who enjoys being out in the market, building relationships, opening new accounts and turning opportunities into consistent sales.

You'll be responsible for growing our presence across bars, restaurants, hotels, independent bottle shops and liquor retailers, while strengthening relationships with existing customers and distribution partners.

You'll have the freedom to manage your territory, develop opportunities and play a genuine part in the growth of our brands.

Key Responsibilities

- Identify, approach and secure new on-premise and off-premise accounts.

- Grow distribution across bars, restaurants, hotels, independent bottle shops and liquor retailers.

- Build and maintain strong relationships with venue owners, managers, buyers and retail teams.

- Work with our wholesale and distribution partners to drive listings, orders and repeat business.

- Conduct product tastings, staff training and brand activations.

- Increase brand visibility through retail merchandising, promotions and in-store tastings.

- Manage existing accounts and identify opportunities to increase sales volumes.

- Develop a strong sales pipeline and consistently follow up opportunities through to confirmed orders.





- Represent our brands professionally at industry events and trade activities.

- Provide regular sales updates, market feedback and reporting to management.

About You

We're looking for someone who is confident, personable, proactive and genuinely enjoys selling.

Ideally, you'll bring:

- Previous sales experience in liquor, beverages, hospitality or FMCG.

- An understanding of both on-premise and off-premise liquor sales.

- Existing relationships within the Perth hospitality or liquor retail market (highly regarded).

- Strong communication, negotiation and relationship-building skills.

- The ability to work independently, manage your time and take ownership of your territory.

- A proven ability to generate new business and convert opportunities into sales.

- A passion for premium spirits and the hospitality industry.

- A positive attitude, strong work ethic and results-driven mindset.

Most importantly, we're looking for someone with initiative, accountability and a genuine hunger to succeed. We value attitude and results just as much as experience.

What's on Offer

- Fuel card

- Company phone and laptop

- Performance bonus structure following probation

- Product allowance

- Regional and interstate travel opportunities

- Direct access to the founders and key decision-makers

- Opportunity for career progression into leadership
- The chance to take ownership of a growing territory and help build three independent Australian spirits brands

Why Join Us?

We're not a large corporate liquor company. We're an independent business where good ideas are heard, initiative is encouraged and results are recognised.

You'll work closely with the people who created the brands, have the chance to make a genuine impact and be part of a business with exciting growth plans across Australia and international markets.

If you're a motivated sales professional who enjoys building relationships, winning business and seeing the results of your efforts, we'd love to hear from you.

Apply now and help us grow White Light Beverages across Western Australia.

📌 On & Off Premise Sales Representative (Perth)
🏢 White Light Beverages
📍 Perth