This role involves leading SEO initiatives for four distinct auto parts shop websites, each requiring a tailored strategy to maximize organic search visibility and drive qualified traffic. The specialist will be responsible for conducting comprehensive audits, identifying high-impact prospects, and implementing or documenting actionable optimizations. The engagement is fully remote and spans up to six months, focusing on measurable improvements in search rankings and discoverability for auto-parts-related queries.

Deliverables

Conduct in-depth SEO audits for each shop website, covering technical, on-page, and local SEO factors

Develop and execute customized keyword research and mapping for each shop

Implement or document on-page optimizations, including meta tags, content structure, and internal linking

Address technical SEO issues such as site speed, mobile usability, and crawlability

Optimize Google Business Profiles and local citations where relevant

Provide transparent documentation of all recommendations and changes

Track and report on KPIs such as organic traffic, keyword rankings, and conversion metrics





Present regular progress updates and actionable insights to stakeholders

Requirements

Proven experience managing SEO for multiple websites, ideally in the automotive or retail sector

Strong knowledge of technical SEO, on-page optimization, and local SEO best practices

Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics

Ability to analyze data, identify trends, and translate findings into actionable strategies

Excellent written communication and documentation skills

Experience working remotely and managing projects independently

Availability for a 6-month contract engagement

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📌 Freelance Digital Marketing – Auto Parts Seo Adelaide
🏢 Twine
📍 Adelaide