Sanitarium is an Australian-owned business behind some of the country’s most iconic brands, including Weet-Bix, UP&GO;, So Good and The Alternative Dairy Co.

The Role

Love social media? Always know what’s trending before everyone else?

We’re looking for an Assistant Social Media Specialist to help our brands stay connected to culture, conversations and communities online.

Working with our Social Media Manager and brand teams, you’ll:
Spot emerging trends, cultural moments and social prospects.
Manage day-to-day community engagement across our brands.
Monitor consumer conversations and turn them into practical insights.
Support content scheduling, publishing and social reporting.
Get involved in campaigns, influencers and creator activity.
Support brand activations, events and real-time content.

About you

You’re curious,



creative and genuinely interested in what makes people engage online.

You’ll bring:
Strong knowledge of Meta and TikTok.
Great writing and communication skills.
Strong organisation and attention to detail.
A relevant tertiary qualification.
Social media, customer service, marketing or digital content experience will be highly regarded.

Advantages of working at Sanitarium
Early finish every Friday
On-site gym and fitness app access
Mental health and wellbeing support
Great development and career opportunities
A supportive, purpose-led workplace

Find out more about careers at Sanitarium

📌 Assistant Social Media Specialist Gosford
🏢 Sanitarium Health & Wellbeing
📍 Gosford